Facebook has announced the launch of ‘Collection’, a new shopping ad format that will help marketers showcase their products in a more visually striking way.
Collection boosts the possibilities of discovery and purchase by featuring an innovative piece of video or image above any relevant product image.
Facebook’s latest launch Collection, allows the user to click on the ad that can showcase up to 50 products at a time. Tapping on a product will take the most interested user to a product detail page on a business’ website or app to purchase.
Brands like Adidas and Tommy Hilfiger are already using Collection to drive sales with compelling video.
Adidas showcased a video highlighting the technical features of the Z.N.E. Road Trip Hoodie. People who tapped on the ad were instantly taken to a full-screen shopping experience that included complementary Adidas products to complete the look.
While, Avery Baker, Chief Brand Officer, Tommy Hilfiger described, how Collection helped them to generate the ROI increase of over 200%.
By introducing Collection, Facebook has helped the brands to create a unique customer experience.