Accor Hotels to bring global hotel chains 25 Hours & Banyan Tree in India, to strengthen its existing brands in the country.
Banyan Tree is a leisure hotel & 25Hours is a mid-scale lifestyle hotel brand known for being a popular food and beverage destination in some of the German cities where it operates.
AccorHotels which currently operates 46 hotels in India under 10 brands (Sofitel, Novotel, Ibis, etc), plans to have around 80 hotels by 2020.
“The more brands we can have the better. The more choice you can offer to consumers, the more sales you will receive”: Graham Wilson [Chief Marketing & Distribution Officer, AccorHotels, Asia Pacific region]
The company is researching on the development of all of the brands by finding the right location for the brands in order to make it work.