AccorHotels may bring global hotel brands 25Hours and Banyan Tree to India

  • Accor Hotels to bring global hotel chains 25 Hours & Banyan Tree in India, to strengthen its existing brands in the country.
  • Banyan Tree is a leisure hotel & 25Hours is a mid-scale lifestyle hotel brand known for being a popular food and beverage destination in some of the German cities where it operates.
  • AccorHotels which currently operates 46  hotels in India under 10 brands (Sofitel, Novotel, Ibis, etc), plans to have around 80 hotels by 2020.
  • “The more brands we can have the better. The more choice you can offer to consumers, the more sales you will receive”: Graham Wilson [Chief Marketing & Distribution Officer, AccorHotels, Asia Pacific region]
  • The company is researching on the development of all of the brands by finding the right location for the brands in order to make it work.
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