TARGET MAKEOVER

  • Target Corporation, the second-largest discount store retailer in the US, behind Walmart, is trying to create a new layout to adapt to the changing shopper behaviors, especially for those who are in a hurry & need to pick up few items, and for those who want to browse.
  • The stores will have two different & separate entrances, one entrance clearly aimed at the traditional Target shopper, who will find displays of exclusive brands and inspiring seasonal moments & are there to browse & perhaps be tempted into making impulse purchases.
  • Another entrance is for those who are in a hurry (or just in no mood for exploring) & so can head to the other entrance, designed specifically for easy pickup of online orders and groceries.
  • The entrance will also be close to a wine and beer shop, self-checkout lanes, & there will be spots for returns, exchanges & online order pickup.
  • There will be reserved 10 minutes parking spaces just outside, for customers who can sit in their cars and have online orders dropped off by store employees.
  • This will create a faster, easier experience for people running a short & quick shopping journey & thereby prevent shoppers who are otherwise likely to switch to quicker & more convenient options like the neighborhood drugstore or, the convenience store or would have placed an order online with expedited delivery.
Source: http://for.tn/2nRHlrr

 

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