Target Corporation, the second-largest discount store retailer in the US, behind Walmart, is trying to create a new layout to adapt to the changing shopper behaviors, especially for those who are in a hurry & need to pick up few items, and for those who want to browse.
The stores will have two different & separate entrances, one entrance clearly aimed at the traditional Target shopper, who will find displays of exclusive brands and inspiring seasonal moments & are there to browse & perhaps be tempted into making impulse purchases.
Another entrance is for those who are in a hurry (or just in no mood for exploring) & so can head to the other entrance, designed specifically for easy pickup of online orders and groceries.
The entrance will also be close to a wine and beer shop, self-checkout lanes, & there will be spots for returns, exchanges & online order pickup.
There will be reserved 10 minutes parking spaces just outside, for customers who can sit in their cars and have online orders dropped off by store employees.
This will create a faster, easier experience for people running a short & quick shopping journey & thereby prevent shoppers who are otherwise likely to switch to quicker & more convenient options like the neighborhood drugstore or, the conveniencestore or would have placed an order online with expedited delivery.
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