Mind the Wrap: Packaging shifts towards consumer convenience

  Ever struggled to open those ketchup packets at a fast-food restaurant and thought it would be convenient if it had notches for use. Yes, this is the fast-rising trend…

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Companies branding their employees’ masks

It has been said that employees are the faces of the company and the model ambassador for their company’s products. This has been fairly implemented by many companies during these…

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Uber India partners with bigbasket

Uber, the multinational ride-hailing company has announced a last-mile delivery service by partnering with bigbasket to address the ever-growing needs of consumers to access everyday essentials amidst the nationwide lockdown…

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Amazon is growing its grocery biz in India

Food and grocery are the largest portion of India’s retail market. Currently, organised retailers account for $25 billion or 4% of India’s annual $580 billion food and grocery market and…

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This festive season, shop offline to get as cheap as online

This Diwali, consumers can look forward to great deals for their shopping with smart phones, consumer electronics and apparel brands rolling out steep discounts in brick-and-mortar retail chains as well…

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Amazon may add kirana stores to boost retail play

In India, bulk of the businesses still flow through the traditional retail channels. So, by co-opting with kiranas, Amazon seems to be addressing two issues; bringing kiranas on the digital…

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Ikea bets on small stores to go digital

Ikea made its India debut with a 400,000 sq. ft. store spread on 13 acres in Hyderabad in August. It is very well known that small stores cater to most…

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The 4Cs of the modern brand

Glossier is one of the most successful beauty companies. At one point, there were 10,000 people on a waitlist just for its lipstick. Glossier succeeded because it recognized that women enjoy…

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Baba Ramdev’s – Paridhan is all set to go on the floor

Patanjali a name which started its journey as Ayurveda pharmacy is now a popular FMCG name among all of us. And now Baba Ramdev is all set to enter in…

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It’s all about packaging: Private dairies spend big on branding

Rebranding: Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an…

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