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Mind the Wrap: Packaging shifts towards consumer convenience

  Ever struggled to open those ketchup packets at a fast-food restaurant and thought it would be convenient if it had notches for use. Yes, this is the fast-rising trend amongst the Indian consumers who are demanding convenience from an array of services. The packaging trends which are shifting towards convenience are the key component …

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This festive season, shop offline to get as cheap as online

This Diwali, consumers can look forward to great deals for their shopping with smart phones, consumer electronics and apparel brands rolling out steep discounts in brick-and-mortar retail chains as well after offering similar deals in online marketplaces to beat the overall slump that’s affecting their business this year. Future group states that online sale is …

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The 4Cs of the modern brand

Glossier is one of the most successful beauty companies. At one point, there were 10,000 people on a waitlist just for its lipstick. Glossier succeeded because it recognized that women enjoy sharing their beauty preferences, and gave them the tools to create content that enabled conversations around it. Glossier’s value is not in the sheer scale …

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