It has been said that employees are the faces of the company and the model ambassador for their company’s products. This has been fairly implemented by many companies during these difficult times as a part of their marketing tactic. At some workplaces, masks exhibiting the company’s brand name have been incorporated as a part of the dress code of its employees.
- This strategy by the quick-witted marketers, to make the staff sporting to masks imprinted with the brand and its associated catchy phrases, is not only eye-catching but it is also producing curiosity for the brand among the passers-by.
- This strategy adopted by the firms is believed to help in brand recognition among the customers along with safety and hygiene. It has also proven helpful in brand recall and boosting the self-esteem of the employees. This approach has benefitted brands coming out with any new product or service or a campaign with an increase in its visibility and recognition.
- Woosh, a mass brand in laundry detergents endorsed by Kajol, following the same strategy distributed masks to its 500 salespeople and its regular suppliers, embossed with its brand’s name ‘Woosh’ and ‘Woosh kare khoosh’.
- Adopting the same model there are other brands in the market such as Fingers by Dynamic Conglomerate or candy brand ChocOn, which are employing this branded mask strategy as a part of their branding and Below-The -Line marketing to make the brand visible by standing out.
Such a marketing strategy can be seen as an adept move amidst the current crisis to attract eyeballs along with providing an edge to the brands over the others in the marketplace.