AirAsia India positions itself as a ‘family airline’

  • AirAsia India, the low-cost air carrier part-owned by Tata Sons, has launched a digital campaign in line with its brand promise ‘Now everyone can fly’.
  • While Contract is the company’s creative agency, this film was conceptualized by Circus Elephants, who had approached them for a project.
  • The film targets new and aspiration flyers across all destinations, especially the north, and our target group falls in the age group of 25-45 years.
  • AirAsia drive the story through an innocent protagonist who questions the belief that people can’t fly.
  • The brief was the positioning of the brand itself- Now Everyone Can Fly. So far, the video has received 1.6 million views on Facebook, 9 lakh views on YouTube, and has been among the top trending topics on Twitter on Republic Day.
Date-30 Jan 2017
Source : Bitly-http://bit.ly/2kjx7B3

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