AirAsia India, the low-cost air carrier part-owned by Tata Sons, has launched a digital campaign in line with its brand promise ‘Now everyone can fly’.
While Contract is the company’s creative agency, this film was conceptualized by Circus Elephants, who had approached them for a project.
The film targets new and aspiration flyers across all destinations, especially the north, and our target group falls in the age group of 25-45 years.
AirAsia drive the story through an innocent protagonist who questions the belief that people can’t fly.
The brief was the positioning of the brand itself- Now Everyone Can Fly. So far, the video has received 1.6 million views on Facebook, 9 lakh views on YouTube, and has been among the top trending topics on Twitter on Republic Day.