The 34-year-old will appear in the brand’s Pro-V’s new shampoo formulas marketing campaign which includes television, digital advertising, public relations and social media.
Pantene said Priyanka Chopra will appear in a TV spot along with other brand ambassadors of the brand. The spot will debut on 26 December in the US.
Chopra is the first to feature in the consumer products space. “An average American knows Chopra as Alex Parrish (a character she plays on television series,Quantico). Brands leverage the popularity of the character,” said a senior celebrity manager.
She currently endorses 12 brands including Parle Agro’s beverage Appy Fizz, chocolate brand Schmitten, Rajnigandha Silver Pearls, Reliance-owned smartphone brand LYF Earth 2 and Blenders Pride, among others.
Priyanka Chopra’s popularity among international brands is due to the dire need for quality ethnic and diverse celebrities in American brand campaigns.