Branding and Advertising

Brands Bidding Farewell to Dhoni

The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international cricket leaving his fans feeling emotional all around the country. Soon…

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B2B Marketing- How and About?

When we talk about B2B marketing, there are a few questions that come up to our mind, what is it? How is it done? Who does it?  In this article…

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Beardo celebrates the Quarantine Beard

  “Always a Beardo is all about being proud of your beards”- the men’s grooming product brand, Beardo has rightly given the message to the world and have met every…

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‘Kaun Banega, Kaun Banayega’- An initiative by Times of India Group and Dainik Bhaskar to spread awareness amongst their viewers.

In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to…

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Phonepe & Paytm

Paytm and PhonePe to spend ₹ 2000 crore on marketing this year

With Digital Payments soaring in India, homegrown digital payment companies Paytm and PhonePe plan to spend a combined ₹ 2000 crore on marketing this year. They are aiming to increase…

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#LiveTheConstitution campaign launched by Adani Group

On the occasion of 71st Republic day, the Adani group launched the #Livetheconstitution campaign. It aims to revisit the Preamble to the Constitution of India where Preamble highlights the fundamental…

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