Key Takeaways: Only 100 companies are responsible for 71% of global greenhouse gas emissions. That is the power of long-term marketing. If each of these 100 companies used sustainable marketing, global emissions would be drastically reduced. Three pillars constitute sustainable marketing: the economy, society, and the environment. Brands are changing their emphasis from generating revenue …
Key takeaways: In the current day, digitalization is impacting the world quickly. The new universe of innovation has empowered individuals to associate past the limits of countries, giving expanded space to them to raise their voices, make mindfulness and represent one another. Individuals appreciate ‘brands’ that are more trustworthy Workers and clients battle for brands …
Key takeaways: The end of an era is here as Starbucks plans to discontinue their legendary disposable cups. Starbucks has been using disposable cups for as far as we can remember. Starbucks is planning to phase out the use of disposable cups by 2025. Last year Starbucks launched the ‘Borrow A Cup’ initiative in the …
Starbucks plans to discontinue their legendary disposable cups. Read More »
Key takeaways: Coca-Cola is the world’s third most valuable brand because it has one the most successful marketing strategy. The company’s marketing strategy is very unique and is one of the reasons behind its international reach. They very cleverly entered each market and used emotional marketing to catch their target audience, yet the real masterstroke …
Campaigns that shaped the brand Coca Cola in India Read More »
Key takeaways: Domino’s Pizza, Inc is an American multinational pizza restaurant that is currently the largest pizza chain. It focused on getting better and revamped its brand, Taking the backlash as an opportunity to get better and never looking back. Domino’s came a long way from 2009 facing a rough phase to 2021 becoming the …
HOW DOMINO’S BECAME THE WORLD’S LARGEST PIZZA CHAIN Read More »
Key takeaways: Ikea focuses on customer–centric content marketing to understand its audience better. They also focus on drawing their audience’s attention by using different approaches like Freebies and Guerrilla marketing. Ikea came up with unique ideas like AugmentedReality, Virtual Reality, hotplate, and marketing their catalogue like a digital book. Ikea always tries to stay relevant …
Brand Image: A brand is considered to be both literal and intangible in context to the product that a brand is selling which always brings up the plethora of images in the minds of customers and the target audience. Brand image is formed by the perceptions of the consumer regarding the product that they are …
Eco-friendly initiatives always bring novelty in the business world. A few years ago, Go Green was an idea which was promoted by well known companies only. However, today, engaging in sustainable practices is increasingly becoming standard and the new buzz. Sustainable packaging refers to adopting packaging in ways that reduce environmental footprint, is recyclable and …
BURGER KING IPO – YET ANOTHER WHOPPING OFFER Burger King, the leading quick-service restaurant chain, turned six this year. From debuting in 2014, the brand has been growing since then with 261 outlets under their umbrella exclusively in India. Famous for its whopping offers, Burger King launched its IPO on December 2, 2020, with a …
The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international cricket leaving his fans feeling emotional all around the country. Soon after that the social media buzzed with his name and #DhoniRetires hashtag was trending with tributes flowing from all quarters by cricket enthusiasts remembering his …
