Brand Image: A brand is considered to be both literal and intangible in context to the product that a brand is selling which always brings up the plethora of images in the minds of customers and the target audience. Brand image is formed by the perceptions of the consumer regarding the product that they are […]
Brand Image and Social Media Backlash Read More »
Eco-friendly initiatives always bring novelty in the business world. A few years ago, Go Green was an idea which was promoted by well known companies only. However, today, engaging in sustainable practices is increasingly becoming standard and the new buzz. Sustainable packaging refers to adopting packaging in ways that reduce environmental footprint, is recyclable and
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BURGER KING IPO – YET ANOTHER WHOPPING OFFER Burger King, the leading quick-service restaurant chain, turned six this year. From debuting in 2014, the brand has been growing since then with 261 outlets under their umbrella exclusively in India. Famous for its whopping offers, Burger King launched its IPO on December 2, 2020, with a
The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international cricket leaving his fans feeling emotional all around the country. Soon after that the social media buzzed with his name and #DhoniRetires hashtag was trending with tributes flowing from all quarters by cricket enthusiasts remembering his
Brands Bidding Farewell to Dhoni Read More »
When we talk about B2B marketing, there are a few questions that come up to our mind, what is it? How is it done? Who does it? In this article you’ll find the answers to a few of these questions. Business to Business marketing (of known as B2B marketing) involves the sale of one company’s
B2B Marketing- How and About? Read More »
“Always a Beardo is all about being proud of your beards”- the men’s grooming product brand, Beardo has rightly given the message to the world and have met every challenge head-on. Beardo was the result of a need to introduce products that specifically cater to take care of the beards of young men who
Beardo celebrates the Quarantine Beard Read More »
In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to news. To control the panic and spread of unauthentic news, two of the most popular media houses, Times of India Group and Dainik Bhaskar have
With Digital Payments soaring in India, homegrown digital payment companies Paytm and PhonePe plan to spend a combined ₹ 2000 crore on marketing this year. They are aiming to increase their credibility and promote products to a wider consumer audience. While Paytm has earmarked ₹ 1200 crore for marketing, PhonePe Plans to spend ₹ 800
Paytm and PhonePe to spend ₹ 2000 crore on marketing this year Read More »
On the occasion of 71st Republic day, the Adani group launched the #Livetheconstitution campaign. It aims to revisit the Preamble to the Constitution of India where Preamble highlights the fundamental values and guiding principles of our C It also represents the political, moral, and religious values, the pillars of the C It highlights the determination
#LiveTheConstitution campaign launched by Adani Group Read More »
