With Digital Payments soaring in India, homegrown digital payment companies Paytm and PhonePe plan to spend a combined ₹ 2000 crore on marketing this year. They are aiming to increase their credibility and promote products to a wider consumer audience. While Paytm has earmarked ₹ 1200 crore for marketing, PhonePe Plans to spend ₹ 800 […]
Paytm and PhonePe to spend ₹ 2000 crore on marketing this year Read More »
On the occasion of 71st Republic day, the Adani group launched the #Livetheconstitution campaign. It aims to revisit the Preamble to the Constitution of India where Preamble highlights the fundamental values and guiding principles of our C It also represents the political, moral, and religious values, the pillars of the C It highlights the determination
#LiveTheConstitution campaign launched by Adani Group Read More »
Radio taxi service Meru Cabs has added three new categories as an addition – hatchback, sedan & SUV as separate services. The new categories are priced at a base rate of Rs 49 and rs 9/km, Rs 79 and then rs 10/km and a base rate of Rs 149 and rs 15/km thereafter. With this launch, Meru
Meru Cabs prepares for battle with Uber, Ola; creates 3 services to curve competition Read More »
Lloyd’s is a world specialist reinsurance market, combining global insight with local knowledge. Lloyd’s has got the approval from IRDA to open its branch in India. John Nelson, chairman Lloyd’s, said that it’s a great moment for the company as it has got access to world’s fastest growing economy. The company will be able to
Lloyd’s to open branch in India Read More »
In a bid to streamline its bottling operations in India,Coca-Cola is restructuring its organizational set-up. Under the new structure, the firm’s bottling units in the country will be supervised by a senior vice-president, unlike its existing set-up in which two executives head the company-owned bottling operations and franchise-operated bottling operations, respectively. This will help it capture
Coca-Cola consolidates bottling operations in India Read More »
Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis. Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note
Exide Launches its App Campaign Conceptualised by Rediffusion Y&R Read More »
When it is Christmas what can be more beautiful than celebrating it with your loved ones. What if you get to know that you can go home for free? Yes, you heard it right! Air Canada offered free round trip tickets to Canadians who expected to celebrate the holidays away from home. The Canadians were
BRANDS & SPIRIT OF CHRISTMAS Read More »
This is that time of the month when every brand aspires to bring the happiness in the regular course of life. Similar is Jet Airways doing with its new campaign Joy Of Christmas highlighting the idea of THINK HOME, THINK JET AIRWAYS. Companies nowadays moving towards the idea of emotional marketing, touching upon the sensitive
JET AIRWAYS CELEBRATES JOYOFCHRISTMAS WITH FAMILIES Read More »
There are many reasons why Apple is ahead of its rivals, one of them it promotes itself at a large level, and leave no stone unturned to reach to its target audience. Apple might have stopped disclosing its overall advertising expenditure, but outside sources have revealed that it still spends more than its rival company
Apple is spending far more than Samsung on digital ads Read More »
