“Always a Beardo is all about being proud of your beards”- the men’s grooming product brand, Beardo has rightly given the message to the world and have met every challenge head-on. Beardo was the result of a need to introduce products that specifically cater to take care of the beards of young men who […]
Beardo celebrates the Quarantine Beard Read More »
In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to news. To control the panic and spread of unauthentic news, two of the most popular media houses, Times of India Group and Dainik Bhaskar have
With Digital Payments soaring in India, homegrown digital payment companies Paytm and PhonePe plan to spend a combined ₹ 2000 crore on marketing this year. They are aiming to increase their credibility and promote products to a wider consumer audience. While Paytm has earmarked ₹ 1200 crore for marketing, PhonePe Plans to spend ₹ 800
Paytm and PhonePe to spend ₹ 2000 crore on marketing this year Read More »
On the occasion of 71st Republic day, the Adani group launched the #Livetheconstitution campaign. It aims to revisit the Preamble to the Constitution of India where Preamble highlights the fundamental values and guiding principles of our C It also represents the political, moral, and religious values, the pillars of the C It highlights the determination
#LiveTheConstitution campaign launched by Adani Group Read More »
Jet Airways has launched travel coupon booklets called “global Jet pass” The booklet of four coupons can be used for both domestic and international flights. Booklets are available at Rs 50,000 for economy class and for over Rs 1 lakh for business class travel. The coupons do not have any date change or cancellation fee.
Jet Airways launches pre-paid coupons for its domestic and international flights Read More »
Value of a product is perceived against its price. Though it is difficult to pin down what consumers truly value but researchers have gathered 30 elements of Value in functional, emotional, social impact and life changing categories. The elements of value extend Maslow’s “Hierarchy of Needs” theory. The most powerful element resides at the top
The Elements of Value Read More »
Gurgaon-headquartered Zoom Air,India’s newest full-service airline, began its commercial operations with a flight from Delhi to Durgapur, West Bengal, via Kolkata. Zoom Air is promoted by Zexus Air Services. The airline is the first private carrier to join Ministry of Civil Aviation’s initiative for Regional connectivity Scheme (RCS). It is the 12th operational carrier in
Zoom Air – India’s Newest Airline Read More »
Harvard has explored the science of in their recent study. We usually fill the gaps we possess in our mind with the brands message and purchase the product that feels just right for us. In other words we like those things we see or experience the most. Familiarity and comfort is the second thing before
Customer Loyalty Is Overrated Read More »
Indian Hotels Company (IHCL) to bring all its hotels under a single brand – Taj Hotels Palaces Resorts Safaris. IHCL’s Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris will be clubbed under a single identity. The new brand identity will honor the renowned legacy of Taj in a structure creating greater brand resonance with
Indian Hotels Company to bring all hotels under Taj brand Read More »
Enjoy this dramatic video on the reality of a salesperson explained using various Bollywood songs.
Life Cycle of a Salesperson Read More »
