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Harvard has explored the science of in their recent study.
We usually fill the gaps we possess in our mind with the brands message and purchase the product that feels just right for us.
In other words we like those things we see or experience the most.
Familiarity and comfort is the second thing before buying a product like that of Facebook.
For a wider customer base, brands should focus on few important aspects of product.
Making the product popular early like P&G’s Tide which was sold free with washing machines in America.
Design the product for habit by choosing the offerings.
Keeping simple communications and innovating the product keeping the old services so that is easier for the consumer to adapt to newer versions.
7 thoughts on “Customer Loyalty Is Overrated”
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