Bookmyshow acquires India’s answer to Eventbrite

  • India’s Bookmyshowhas acquired Townscript, the company announced today. The value of the 75 percent stake is not disclosed.
  • The buyout will allow Bookmyshowto foray into Eventbrite-style do-it-yourself ticketing. For example, if you want to hold a workshop on effective communication but don’t want to pay an events company, you can create your event on the portal and start selling tickets online within five minutes.
  • Townscript, founded in January 2014 by Sachin Sharma and Sanchit Malik, takes care of registration and ticketing needs for events such as workshops, conferences, exhibitions, marathons, and adventure events. Once you post an event, the registration and ticketing page is generated automatically.
  • The Pune-based startup says it has hosted over 12,000 events across the country since its inception. It has two event apps– one dedicated to enthusiasts looking to book events, and a second for event organisers – helping them manage registrations on the go.
  • Townscript charges a fee of 3.99 percent on transactions, plus US$0.15 per booking.
  • Organizers can build and customize event details as per their needs, offer promotional discounts, communicate with the attendees, collect payments, transfer or refund tickets. The startup has also integrated a data analytics feature in the portal that tracks event progress, attendee demographics, preferred time for an event, and so on.
  • Therefore from the above news we can conclude that Bookmyshow has acquired Townscript.


1 thought on “Bookmyshow acquires India’s answer to Eventbrite”

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