CONCEPTS

Evidence based Marketing

Evidence-based Marketing is a strategy that companies use to market itself. It not only includes research, statistics of the data, consumer information but also includes trend and inputs of an industry…

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Porter’s Generic Strategies

They were first set out by Michael Porter in 1985 in his book, “Competitive Advantage: Creating and sustaining superior performance.” Porter called the generic strategies “Cost leadership (no frills), “Differentiation”…

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CAUSE MARKETING

What does the Gold iPhone X, Gucci shoes and Susan G. Komen’s Race for the Cure all have in common? The answer — they were all created to support a…

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Marketing of Financial Products

The Indian economy has a large number of investors in financial products. Many firms with claims to their cash flow regularly trade in the active secondary security market. In addition…

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Measuring the value of a brand

A brand is an identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements…

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Market Follower Strategy

Market Follower Strategy is a strategy used by an organization who imitates what the market leader does. These companies do not overtake or challenge the market leader. Also, these companies earn…

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S.P.A.N.C.O – The Sales Mantra

Sales are the front end of a company or firm. The company takes a good number of initiatives to meet the customer’s expectations and sales and marketing are the parallel…

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Marketing Campaign Strategy

In the world of fast-growing business, what is most commonly used by several brands these days is the marketing campaign. The purpose of a marketing campaign plan is to identify…

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Influencer Marketing

Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. In recent years, influencer marketing…

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What is Public Relations?

According to Philip Kotler and Gary Armstrong, Public Relation means ‘building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors,…

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