Effective leaders understand that they cannot stick to a “business as usual” attitude even when things are going well if their organization is to grow in the long term. They…

For a global brand and the largest coffee house chain, Starbucks had humble beginnings. Due to its successful marketing strategy, today Starbucks has around 31000 stores in the world. So,…

  Blue Ocean is referred to the marketing of a product where there are less or no competitors for the same in the market. Blue Ocean strategy is applied across…

A new product is a product that is new to the company. When we launch a product in the market, the most important thing as marketers to be kept in…

Branding, and Marketing – These marketing terms are only mental constructs for some, defining how a business runs, while for the rest, they often use these words interchangeably without actually…

  Have heard of “Jack of all trades and master of none”? It rightly emphasizes the significance of specializing in a particular product, service, or market rather than being a…

Integrated Marketing Communications (IMC) is a process under which a company integrates and coordinates all its communications channels to deliver a clear and consistent message. The main aim of IMC…

The Howard Sheth Model of Consumer Behavior was put forward by John Howard and Jagadish Sheth in the year 1969. The model is an integrated form of factors like social,…

The BCG matrix, also known as the Boston Consulting Group Growth-Share matrix developed by Boston Consulting Group in 1970,  is a strategic planning tool uses graphical representations of the company’s…

  SWOT analysis is a strategic planning tool used for understanding and decision making for all sorts of situations in business and organizations. SWOT is basically an acronym for Strength,…