Porter’s Generic Strategies

They were first set out by Michael Porter in 1985 in his book, “Competitive Advantage: Creating and sustaining superior performance.” Porter called the generic strategies “Cost leadership (no frills), “Differentiation”…

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What does the Gold iPhone X, Gucci shoes and Susan G. Komen’s Race for the Cure all have in common? The answer — they were all created to support a…

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Marketing of Financial Products

The Indian economy has a large number of investors in financial products. Many firms with claims to their cash flow regularly trade in the active secondary security market. In addition…

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Measuring the value of a brand

A brand is an identifying symbol, mark, logo, name, word and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements…

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Market Follower Strategy

Market Follower Strategy is a strategy used by an organization who imitates what the market leader does. These companies do not overtake or challenge the market leader. Also, these companies earn…

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S.P.A.N.C.O – The Sales Mantra

Sales are the front end of a company or firm. The company takes a good number of initiatives to meet the customer’s expectations and sales and marketing are the parallel…

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Marketing Campaign Strategy

In the world of fast-growing business, what is most commonly used by several brands these days is the marketing campaign. The purpose of a marketing campaign plan is to identify…

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Influencer Marketing

Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. In recent years, influencer marketing…

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What is Public Relations?

According to Philip Kotler and Gary Armstrong, Public Relation means ‘building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors,…

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Storytelling as a method of Content Marketing

The difference between content and content marketing is the destination. In the present scenario, content marketing is all that’s left. Brands in today’s increasingly cluttered online marketplace are conceptualizing themselves…

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4th International Marketing Conference 2019

4th International Marketing Conference