The Psychology of Color: How Color Influences Audience

Key Takeaways from this article: What is colour psychology? Core physiological and psychological concepts related to colour psychology Colour perception and interpretation Impact of different colours on audience Key colour models – RBG, CMYK Introduction: “Colour is a power which directly influences the soul.” – Wassily Kandinsky, painter and art theorist. Imagine an apple, the […]

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Find your Gulabo campaign

Key takeaways: The campaign is more focused on customer engagement rather than just selling your product to a customer, Fabindia used a multi-channel marketing strategy that resonated with its audience. This campaign is a great example of how a brand can use a multi-channel marketing strategy to create a buzz around their product and engage

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Sustainable Marketing

Key Takeaways: Only 100 companies are responsible for 71% of global greenhouse gas emissions. That is the power of long-term marketing. If each of these 100 companies used sustainable marketing, global emissions would be drastically reduced. Three pillars constitute sustainable marketing: the economy, society, and the environment. Brands are changing their emphasis from generating revenue

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Rise of the GIG Economy

Key Takeaways: The Gig Economy typically makes use of digital platforms to connect freelancers with clients or businesses for short-term contracts. It is fueled by startups such as Uber, Ola, and Swiggy by hiring independent employees for part-time work. During covid 19, the gig economy grew significantly as gig workers provided goods to homebound clients

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Regional Marketing

Key Takeaways: Regional marketing is the technique of using various marketing mixes to fit specific tastes and competitive situations in various geographical locations. Most people associate local marketing with conventional forms of advertising, such as television and radio ads. However, there are several online regional marketing advertising options. Multi-location companies and franchisees must also prioritise

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The Emergence of Green Marketing and its impact on the business world and consumers

Key Takeaway: To know about green marketing and its benefits in the business world. To know about green marketing strategies followed by companies and their contribution to environmentally friendly To know the impact of green marketing on consumers and businesses around the world. Green Marketing is one of the latest additions to the various forms

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