CONCEPTS

6 Elements of Integrated Marketing Communications

Key Takeaways: Elements of integrated marketing communication is a mix of different methods of brand promotions that communicate effectively, to promote a particular product/service among target customers.  The main aim of the marketing promotional mix is the consistency of the message and complementary use of media. Brands need to adopt a multi-channel approach with the …

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Marketing Strategy: Creating Value for Target Customers with Increasing ROI of a Business

Key Takeaways: Consider the major pain issues, needs, and frictions that your brand is addressing with formulating Market Strategy Check to see whether it aligns with your values and motivations. Drive More Traffic on Social Media Platforms Creating Marketing Channels with making Marketing Strategy Increasing ROI of a Business Marketing is an ever-evolving and dynamic …

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The 4 A’s Model of Marketing – The Elements of Marketing Mix

Key Takeaways:- The elements of the Marketing Mix consist of 4 A’s of Marketing and it includes values that matter most to the customers which are: Acceptability, Affordability, Accessibility, Awareness. It helps the marketers to look at the world through the customer’s eyes. This not only ensures that the customers are aware of the product …

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10 Effective Marketing Techniques

Key Takeaways: Businesses need to have effective marketing techniques to ensure that they stand out against their competitors. Not all marketing techniques work for every business. What Are Marketing Techniques? Specific strategies employed by firms to promote products and services are referred to as marketing tactics. The most effective marketing strategies are usually low-cost, high-impact, …

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All you need to know about the evolving Phygital Marketing!

Key Takeaways: Buyers are in constant need of certain sensory aspects to have a genuine shopping experience. Phygital marketing optimizes the experience depending on the audience and products/services. Phygital marketing is increasingly offering interactive and stimulating customer experiences by providing them with a more personalized user journey. What is Phygital Marketing? Phygital Marketing is a …

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Consumer Behaviour – Mastering the art of influencing the Masses since 1940’s.

Key Takeaways:- Satisfied customers are the key to any business as without consumers no business organizations can work. Consumer Behaviour and consumer buying behaviour go hand in hand with each other as customers are playing the three distinct roles of the payer, user, and buyer. Consumer Behaviour in Marketing has become an integral part of …

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The Art of Selling

Key Takeaways: Sales is an art to creatively use your basics with tact. Passion, Persuasion and Personalization are required in any sales setting. Anyone can be good at sales, including you. Everyone has an innate ability to sell and we have done it at least once in our lifetime. Right from convincing a friend to …

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Brand Personality

Key takeaways: Brand personality is a persona that connects the brand and its consumers. Frameworks given by Aaker and Carl Jung can help in choosing the right personality fit for your brand. Developing brand personality requires a clear objective, audience segmentation, and media strategy. Brand personality is the personification of the brand. It means giving …

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SOCIETAL MARKETING

Philip Kotler introduced the concept of societal marketing to literature in a 1972s article “What Consumerism Means for Marketers” in the Harvard Business Review. Societal marketing is an advanced form of CSR (corporate social responsibility) and sustainable marketing. The products under societal marketing consider social, ethical, ecological values and long-term social welfare. What Is Societal …

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