CONCEPTS

Community Building with respect to Influencers

Key Takeaways: Understand the basics of community marketing along with its elements. Practical examples display with respect to the strategies used in community marketing. Some important aspects of community building and influencer marketing are mentioned. Let’s start from the very word itself, COMMUNITY. Everyone has a social network made up of friends, family, and individuals …

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11 Types of marketing strategies you didn’t know about

Key Takeaways: All types of marketing strategies aim at improving its value proposition in different dimensions. Gaining insights from these brand strategy stories is a good way to understand new and varied marketing tactics. There is no structured way to apply these marketing strategies. Brands always use them in creative combinations to excite and attract …

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6 Elements of Integrated Marketing Communications

Key Takeaways: Elements of integrated marketing communication is a mix of different methods of brand promotions that communicate effectively, to promote a particular product/service among target customers.  The main aim of the marketing promotional mix is the consistency of the message and complementary use of media. Brands need to adopt a multi-channel approach with the …

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Marketing Strategy: Creating Value for Target Customers with Increasing ROI of a Business

Key Takeaways: Consider the major pain issues, needs, and frictions that your brand is addressing with formulating Market Strategy Check to see whether it aligns with your values and motivations. Drive More Traffic on Social Media Platforms Creating Marketing Channels with making Marketing Strategy Increasing ROI of a Business Marketing is an ever-evolving and dynamic …

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The 4 A’s Model of Marketing – The Elements of Marketing Mix

Key Takeaways:- The elements of the Marketing Mix consist of 4 A’s of Marketing and it includes values that matter most to the customers which are: Acceptability, Affordability, Accessibility, Awareness. It helps the marketers to look at the world through the customer’s eyes. This not only ensures that the customers are aware of the product …

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