CONCEPTS

Engagement Based Email Marketing

The most crucial part of any business is retaining the customers who have visited the website. What makes the customer come back to the website is how you follow up….

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The Consumer protection bill 2019

In today’s market, ignorance is no longer bliss as consumers want to know everything.  In fact, transparency has become a legal mandate.   The government scrutiny on e-commerce marketplaces is…

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News Jacking

Newsjacking is a commonly used PR technique by specialists. It is a brilliant way to promote your business, engage with your target audience. These opportunities can turn up in unlikely…

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Point of Purchase Marketing

“Your customer doesn’t care how much you know until they know how much you care” – Daman Richards.   Point of purchase (POP) is a form of in-store marketing, a…

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Purpose Marketing

Markets are conversations, marketing takes a day to learn and a lifetime to master. As perfectly quoted by Benjamin Franklin, “Either write something worth reading or do something worth writing about.”…

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Contextual Advertising

While almost every creature with intellectual power and ability to read, write and hear is aware of the value of good content and context but the astonishing fact is, very…

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Moment Marketing

Moment marketing essentially refers to creating relevant and consistent connections between offline and online media in real life. The greatest challenge that the marketers and advertisers are facing in today’s…

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Evidence based Marketing

Evidence-based Marketing is a strategy that companies use to market itself. It not only includes research, statistics of the data, consumer information but also includes trend and inputs of an industry…

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Porter’s Generic Strategies

They were first set out by Michael Porter in 1985 in his book, “Competitive Advantage: Creating and sustaining superior performance.” Porter called the generic strategies “Cost leadership (no frills), “Differentiation”…

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CAUSE MARKETING

What does the Gold iPhone X, Gucci shoes and Susan G. Komen’s Race for the Cure all have in common? The answer — they were all created to support a…

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