CONCEPTS

Needs, Wants and Demands

For a marketer, it is imperative to understand the basic principle of marketing that is Needs, Wants, and Demands. These may sound to be fundamental words but they act as…

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What is a PESTLE analysis?

A PESTLE analysis is a strategic management tool that is used to identify, analyze, organize, and observe key external factors that can have an impact on a company now and…

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What is Maslow’s Hierarchy of Needs?

  A well-known theorist from the behavioral era of management history, psychologist Abraham Maslow, proposed a theory of motivation based on universal human needs. Maslow believed that each individual has…

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Marketing and Sales, Synonymous or Not?

Sales and Marketing are crucial to the success of any business. Some people consider both as the same and often use them interchangeably. It’s no doubt that both the terms…

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What is Marketing Myopia? (Causes With Examples)

Originally, the term “Market Myopia” was introduced by the Theodor Levitt in the marketing paper. It was published in the HBR (Harvard Business Review) in 1960,  (republished in 2004), where…

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Essential Concepts of Marketing

Every company has a different philosophy or idea to design a marketing strategy that satisfies consumers’ needs, maximizes their profit, and also beats their competition. But which philosophy will be…

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The Life Cycle Of A Product

Product life cycle is the journey of a product from the development stage to the decline stage. A product introduced in the market undergoes 6 different stages until it is…

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Above The Line & Below The Line Marketing (With Examples)

Marketing lets one show his or her creativity to sell/advertise/brand a product or service. And surprisingly, there is a concept to distinguish between the kind of marketing you wish to…

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What is Brand Equity? Why is it Important?

  Brand Equity speaks about the additional value that a consumer connects to the brand that is different from all the other brands present in the market. Said differently, Brand…

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Understanding the Marketing Mix: The 4 P’s of Marketing

A marketing mix is a tool used to help companies understand what factors must be combined in order to meet their marketing goals and objectives. Eventually, this includes the 4…

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