CONCEPTS

Ansoff Matrix

Ansoff Matrix

Effective leaders understand that they cannot stick to a “business as usual” attitude even when things are going well if their organization is to grow in the long term. They need to find new ways of growing income and appealing to new clients. Many choices are available, such as creating new products or entering new …

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Multi Cultural Marketing

Multicultural Marketing: Starbucks’ Cultural Adaptation

For a global brand and the largest coffee house chain, Starbucks had humble beginnings. Due to its successful marketing strategy, today Starbucks has around 31000 stores in the world. So, what did Starbucks do differently? The success and acceptance of Starbucks by different cultures come from its carefully planned marketing strategy – Multicultural Marketing.    …

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Niche Marketing

  Have heard of “Jack of all trades and master of none”? It rightly emphasizes the significance of specializing in a particular product, service, or market rather than being a generalist. It is true while talking about the concept of Niche Marketing. Niche marketing is targeting a defined segment of the population with a specific …

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