CONCEPTS

10 Effective Marketing Techniques

Key Takeaways: Businesses need to have effective marketing techniques to ensure that they stand out against their competitors. Not all marketing techniques work for every business. What Are Marketing Techniques? Specific strategies employed by firms to promote products and services are referred to as marketing tactics. The most effective marketing strategies are usually low-cost, high-impact, …

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All you need to know about the evolving Phygital Marketing!

Key Takeaways: Buyers are in constant need of certain sensory aspects to have a genuine shopping experience. Phygital marketing optimizes the experience depending on the audience and products/services. Phygital marketing is increasingly offering interactive and stimulating customer experiences by providing them with a more personalized user journey. What is Phygital Marketing? Phygital Marketing is a …

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Consumer Behaviour – Mastering the art of influencing the Masses since 1940’s.

Key Takeaways:- Satisfied customers are the key to any business as without consumers no business organizations can work. Consumer Behaviour and consumer buying behaviour go hand in hand with each other as customers are playing the three distinct roles of the payer, user, and buyer. Consumer Behaviour in Marketing has become an integral part of …

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The Art of Selling

Key Takeaways: Sales is an art to creatively use your basics with tact. Passion, Persuasion and Personalization are required in any sales setting. Anyone can be good at sales, including you. Everyone has an innate ability to sell and we have done it at least once in our lifetime. Right from convincing a friend to …

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Brand Personality

Key takeaways: Brand personality is a persona that connects the brand and its consumers. Frameworks given by Aaker and Carl Jung can help in choosing the right personality fit for your brand. Developing brand personality requires a clear objective, audience segmentation, and media strategy. Brand personality is the personification of the brand. It means giving …

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SOCIETAL MARKETING

Philip Kotler introduced the concept of societal marketing to literature in a 1972s article “What Consumerism Means for Marketers” in the Harvard Business Review. Societal marketing is an advanced form of CSR (corporate social responsibility) and sustainable marketing. The products under societal marketing consider social, ethical, ecological values and long-term social welfare. What Is Societal …

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Affiliate Marketing

Affiliate Marketing is the first step towards the growth of a business for almost 99% of business owners and a way to earn money for affiliates. Affiliates are simply the people who are attached to or connected to an organization. Affiliate marketing is when an affiliate earns a commission for marketing other people’s or other …

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