CONCEPTS

Customer acquisition and retention using freemium strategy

Key Takeaways: To know about customer acquisition and To understand freemium strategy and how is it beneficial in acquiring new customers. Steps that make a freemium model strategy successful in business. A quick insight how the freemium model strategy led to a great success for few SaaS companies. In today’s dynamic business world every company …

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Use of FOMO in marketing and its impact in business world

Key Takeaway: To know about FOMO and its use in marketing. Awareness about different types of FOMO existing today. Effective techniques to create FOMO in marketing and increase in influential conversions. In this highly connected world of the latest updates, new posts, breaking news, status updates, there is a constant fear that one shall miss …

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Cadbury’s Marketing Strategy

Key Takeaways – Innovative strategies of Cadbury India Social messages spread by the brand Targeting and segmentation strategies of the Marketing Campaign Cadbury India advertising system has helped wards to maintain such an area in the hearts of Indian guests. The first issue that comes to studies when someone says “chocolate” is “Cadbury”. The Indian …

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Branding-Neuroscience – Changing the marketing game!

Key takeaways: Introduction about branding strategy and neuroscience marketing behind the activities done by brands An in-depth knowledge branding strategy and Neuroscience marketing strategies Application of the brand strategies in the practical world Branding is like a lotion that we apply to our skin! It is not only helping the external part of a body …

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Everything You Ever Wanted to Know About Negative Marketing

Key Takeaways: How negative marketing is worked in such a way that it makes and positive impact on their future potential customers. Rivals’ brands use this strategy to attack their competitor’s product, to create a buzz in the market. Brands portray negative impressions or experience what other customers feel to make a connection to the …

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Community Building with respect to Influencers

Key Takeaways: Understand the basics of community marketing along with its elements. Practical examples display with respect to the strategies used in community marketing. Some important aspects of community building and influencer marketing are mentioned. Let’s start from the very word itself, COMMUNITY. Everyone has a social network made up of friends, family, and individuals …

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