CONCEPTS

Key Takeaways: Understanding the concept of emotional intelligence The components and process on how should we go about using emotional marketing. Benefits of EI in marketing and branding strategies. What is Emotional Intelligence? Emotional intelligence (EI) in marketing refers to a company’s ability to comprehend its target demographic’s emotional state, behaviour patterns, potential pitfalls, acquiring …

Emotional Intelligence – An impactful tool for branding and marketing strategy Read More »

Key Takeaways: Direct to Customer helps the brands build end-to-end relationships with the customer because brands have control over the end-to-end process of delivery of goods in this business model In the D2C business model brand makes or change their brand story according to the target audience; this helps the brands to have the flexibility …

Direct to Customer Marketing Made Simple: What You Need to Know Read More »

Key Takeaways : To know about emotional marketing and its use by the companies. To know about the various emotions which are considered by companies to design their emotional marketing strategies. To know how emotions play an important role in consumers behaviour and purchasing decisions. Importance of Emotional Marketing Companies can use emotional marketing methods …

Emotional Marketing and its Impact on Consumers Read More »

Key Takeaways: To know about customer acquisition and To understand freemium strategy and how is it beneficial in acquiring new customers. Steps that make a freemium model strategy successful in business. A quick insight how the freemium model strategy led to a great success for few SaaS companies. In today’s dynamic business world every company …

Customer acquisition and retention using freemium strategy Read More »

Key Takeaway: To know about FOMO and its use in marketing. Awareness about different types of FOMO existing today. Effective techniques to create FOMO in marketing and increase in influential conversions. In this highly connected world of the latest updates, new posts, breaking news, status updates, there is a constant fear that one shall miss …

Use of FOMO in marketing and its impact in business world Read More »

Key Takeaways – Innovative strategies of Cadbury India Social messages spread by the brand Targeting and segmentation strategies of the Marketing Campaign Cadbury India advertising system has helped wards to maintain such an area in the hearts of Indian guests. The first issue that comes to studies when someone says “chocolate” is “Cadbury”. The Indian …

Cadbury’s Marketing Strategy Read More »

Key takeaways: Introduction about branding strategy and neuroscience marketing behind the activities done by brands An in-depth knowledge branding strategy and Neuroscience marketing strategies Application of the brand strategies in the practical world Branding is like a lotion that we apply to our skin! It is not only helping the external part of a body …

Branding-Neuroscience – Changing the marketing game! Read More »

Key Takeaways: How negative marketing is worked in such a way that it makes and positive impact on their future potential customers. Rivals’ brands use this strategy to attack their competitor’s product, to create a buzz in the market. Brands portray negative impressions or experience what other customers feel to make a connection to the …

Everything You Ever Wanted to Know About Negative Marketing Read More »

Key Takeaways: How with Unique Value Proposition helps their target customer to look for their product or services and attracts them to buy that product and let the customer benefit from their product If the customer purchases your product or services how they would benefit from buying their product How companies show their different types …

The Simple Unique Value Proposition That Wins Customers Read More »

Key Takeaways: Understand the basics of community marketing along with its elements. Practical examples display with respect to the strategies used in community marketing. Some important aspects of community building and influencer marketing are mentioned. Let’s start from the very word itself, COMMUNITY. Everyone has a social network made up of friends, family, and individuals …

Community Building with respect to Influencers Read More »