Key Takeaways: With moment marketing, the goal is to establish a thorough awareness of the customer experience, which allows you to reach your audience at the exact point when they grab their device with the purpose to learn or purchase. Offering the appropriate material at this exact moment not only enhances consumer satisfaction but also …
A look at how Brands are leveraging Moment Marketing. Read More »
Key Takeaways: The AIDA model is one of the basic but crucial models used to develop effective advertising and marketing campaigns Different ways in which brands like CRED, Apple, Netflix, Adidas, and Nykaa have used the AIDA model In the era of digital marketing, the AIDA model is still relevant but is modified to suit …
Key Takeaways The firms using Blue Ocean tend to be innovators of their time. From a marketing point of view, Blue Ocean is considered an uncontested or unexploited market space. Blue Ocean helps to describe a new market with little barriers that stand in the way of innovators. Various analytical tools and frameworks are used …
4 well-known brands Moving to Blue Ocean Strategy Read More »
Key Takeaways: All types of marketing strategies aim at improving its value proposition in different dimensions. Gaining insights from these brand strategy stories is a good way to understand new and varied marketing tactics. There is no structured way to apply these marketing strategies. Brands always use them in creative combinations to excite and attract …
11 Types of marketing strategies you didn’t know about Read More »
Key Takeaways: In the use of emotions in marketing, consumers make a purchase decision because of what they feel and not necessarily what they think. The right emotions should be portrayed and are valuable for marketing. The emotions used should not hurt the audience, instead, be such that they connect well with the audience on …
How Brands Connect with People by using Emotional Marketing! Read More »
Key Takeaways: Elements of integrated marketing communication is a mix of different methods of brand promotions that communicate effectively, to promote a particular product/service among target customers. The main aim of the marketing promotional mix is the consistency of the message and complementary use of media. Brands need to adopt a multi-channel approach with the …
6 Elements of Integrated Marketing Communications Read More »
Key Takeaways: Consider the major pain issues, needs, and frictions that your brand is addressing with formulating Market Strategy Check to see whether it aligns with your values and motivations. Drive More Traffic on Social Media Platforms Creating Marketing Channels with making Marketing Strategy Increasing ROI of a Business Marketing is an ever-evolving and dynamic …
Key Takeaways:- The elements of the Marketing Mix consist of 4 A’s of Marketing and it includes values that matter most to the customers which are: Acceptability, Affordability, Accessibility, Awareness. It helps the marketers to look at the world through the customer’s eyes. This not only ensures that the customers are aware of the product …
The 4 A’s Model of Marketing – The Elements of Marketing Mix Read More »
Key Takeaways: The products have a limited life in a product life cycle. Product sales go through various stages with different opportunities, challenges, and problems for the seller. Product sales have clearly defined stages. Revenue change at every stage of the Product Life Cycle Different marketing strategies are required at every stage of the Product …
Key Takeaways: Businesses need to have effective marketing techniques to ensure that they stand out against their competitors. Not all marketing techniques work for every business. What Are Marketing Techniques? Specific strategies employed by firms to promote products and services are referred to as marketing tactics. The most effective marketing strategies are usually low-cost, high-impact, …
