CONCEPTS

Key Takeaways: The AIDA model is one of the basic but crucial models used to develop effective advertising and marketing campaigns Different ways in which brands like CRED, Apple, Netflix, Adidas, and Nykaa have used the AIDA model In the era of digital marketing, the AIDA model is still relevant but is modified to suit […]

Key Takeaways: All types of marketing strategies aim at improving its value proposition in different dimensions. Gaining insights from these brand strategy stories is a good way to understand new and varied marketing tactics. There is no structured way to apply these marketing strategies. Brands always use them in creative combinations to excite and attract

Key Takeaways: In the use of emotions in marketing, consumers make a purchase decision because of what they feel and not necessarily what they think. The right emotions should be portrayed and are valuable for marketing. The emotions used should not hurt the audience, instead, be such that they connect well with the audience on

Key Takeaways: Elements of integrated marketing communication is a mix of different methods of brand promotions that communicate effectively, to promote a particular product/service among target customers.  The main aim of the marketing promotional mix is the consistency of the message and complementary use of media. Brands need to adopt a multi-channel approach with the

Key Takeaways: Consider the major pain issues, needs, and frictions that your brand is addressing with formulating Market Strategy Check to see whether it aligns with your values and motivations. Drive More Traffic on Social Media Platforms Creating Marketing Channels with making Marketing Strategy Increasing ROI of a Business Marketing is an ever-evolving and dynamic

Key Takeaways:- The elements of the Marketing Mix consist of 4 A’s of Marketing and it includes values that matter most to the customers which are: Acceptability, Affordability, Accessibility, Awareness. It helps the marketers to look at the world through the customer’s eyes. This not only ensures that the customers are aware of the product

Key Takeaways: The products have a limited life in a product life cycle. Product sales go through various stages with different opportunities, challenges, and problems for the seller. Product sales have clearly defined stages. Revenue change at every stage of the Product Life Cycle Different marketing strategies are required at every stage of the Product

Key Takeaways: Businesses need to have effective marketing techniques to ensure that they stand out against their competitors. Not all marketing techniques work for every business. What Are Marketing Techniques? Specific strategies employed by firms to promote products and services are referred to as marketing tactics. The most effective marketing strategies are usually low-cost, high-impact,

Key Takeaways: Buyers are in constant need of certain sensory aspects to have a genuine shopping experience. Phygital marketing optimizes the experience depending on the audience and products/services. Phygital marketing is increasingly offering interactive and stimulating customer experiences by providing them with a more personalized user journey. What is Phygital Marketing? Phygital Marketing is a