CONCEPTS

We have all been the marketers for a firm or a company or a service at some point of our lives,knowingly or unknowingly.When we talk about a new restaurant to a friend, we (perhaps inadvertently) drum up business for it. If we talk excitedly about a movie we just saw, we are encouraging others to […]

Ambush Marketing is a marketing strategy in which an advertiser ‘#ambushes‘ an event to compete for exposure against competing advertisers. It is in fact prominent in sports and major events. Certain brands pay for the sponsorship of the event and get publicity in return for that. However this concept of marketing takes place around the

Target market is where the company aims to sell its products and services to the particular segmented area or parameter. A company should be having a well-defined target market is more important than ever. Target customers are those who are most likely to buy from you. Resist the temptation to be too general in the

An umbrella branding strategy, is a marketing practice that involves selling many related products under a single brand name. Unlike individual product branding, which uses different brand names for different products, umbrella branding uses a single brand name, and in some cases logo, for different products. Umbrella branding offers several benefits to marketers. They include-

• Power branding referred to building multi-product, multi-category brands which had global reach. • The idea behind this strategy was to build global brands which endorsed multiple products in various categories • Power brands as a concept came into existence by seeing the retailer as an economic partner. • Brands were rationalized to support the

· The marketplace today is becoming increasingly internet centrist. Search Engine Marketing (SEM) is emerging as a potent tool to reach the right audience at the right time and place. Internet Marketing can look a little daunting with all of its many Components. · There has, of course, been a rapid rise in the number

Monitoring or drawing conclusions from the results given by sensors, which sense consumers response or stimuli to various types of marketing is one of the processes of neuromarketing. Neuromarketing involves studying these responses and then concluding how to effectively market the products in cognizance to the neural reactions Executives at PepsiCos , FritoLay unit use neuromarketing to

* NetMarketingContribution (NMC) is a calculation that determines whether a company’s current marketing strategy is enough to cover the costs associated with marketing and sales. * It is a measure of contribution to company profits after marketing and sales expenses are accounted for. * The current market demand and the company’s market share are important

• Mobile Marketing is marketing on or with a mobile device, such as a cell phone. • It is “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. • SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is

1. Mass marketing is the advertising or promotion of a Product, Goods or Service to a wide variety of audiences with the expectation of appealing to as many as possible. It is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one