• Cloud Marketing is the process of an organizations efforts to make their goods services online through integrated digital experiences.
• The main aim is to use advertising methods to target customers via onlineapplications through social media websites such as Facebook, Twitter and others.
Amazon, an ecommerce giant, sells millions of products but without a physical store. Shoppers can get more information about a product than a whole set of sales staff could offer. The entire business model is based on cloud marketing i.e. using the tools of internet to connect with the customers.
• Cloud Marketing was launched by Oracle in 2014. It emphasized on three important Selling Points, Simplicity and Readiness for enterprise use and Customer Centricity. Further explaining customer centricity, Oracle says it will provide marketers with the most advanced and user friendly cloud-based solutions for unifying customer data, engaging the right audience across all the media.