Inbound Marketing is the promotion of a company or other organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social-media marketing, and other forms of content marketing which serve to attract customers through the different stages of the purchase funnel.
The 2008 and 2012 presidential campaigns marked the ascendance of online influence on campaign message – both in their content and delivery. Recognizing that young, media-savvy voters spent lots of time online, Barack Obama’s campaign team set a benchmark with its strategic use of social media to drive voter interest and networking.
The Obama camp was entrenched in Facebook as far back as 2008, and by the president’s run for re-election had a firm foundation of “reaching out to all corners of social media to recruit and energize followers,” as ProspectMX noted. During the 2012 run, the Obama campaign provided nearly four times as much content as MittRomney’s did, and was active on nearly twice as many platforms as the Republican candidate.