Nowadays, customers have access to information any time and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles.The reality is, people spend twice as much time online as they used to 12 years ago. The […]
Digital Marketing – A data driven marketing tool Read More »
An advertising agency is generally an independent business organization specialized in advertising works which undertake the work of planning, preparing and executing advertising campaign which is generally in the form to produce television commercials, radio commercials, online advertising, out-of-home advertising& mobile marketing for its clients. They are known as agencies because they are acting as agents for their principals which were the media. They were
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The term “Brand” means developing a promise, making that promise and maintaining it Brand Management means defining, positioning and delivering the brand. It is an art of creating and sustaining the brand. Branding is assembling of various marketing mix medium into a whole so as to give you an identity. The aim of branding is
The image, sound, name, brand or attribute that comes to mind immediately when asked about products or brands in a category enjoys the highest ‘top of the mind recall’ with the consumer. Top of the mind recall usually means the consumer is more aware, and hopefully, buys more of the product than alternative products when
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Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Brands convey a uniform quality, credibility, and experience and are valuable. Many companies put
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Brands are the new trend in the market. A consumer mostly prefers to buy brands rather than local products due to trust in quality and service. But is it so easy to build the trust and to make your target audience believe that you are their true and honest friends, who will never deceive them…?
11 SIMPLE STEPS FOR A SUCCESSFUL BRAND BUILDING PROCESS Read More »
I’m sure that humans made languages to make communication easier. But sometimes, language doesn’t take the easy way. We often come across the word “Brand”. Not knowing what it really means, we go with the flow and try knowing if others know the meaning of the word. We then start using that word despite our
What is a Brand??? Read More »
Value of a product is perceived against its price. Though it is difficult to pin down what consumers truly value but researchers have gathered 30 elements of Value in functional, emotional, social impact and life changing categories. The elements of value extend Maslow’s “Hierarchy of Needs” theory. The most powerful element resides at the top
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Harvard has explored the science of in their recent study. We usually fill the gaps we possess in our mind with the brands message and purchase the product that feels just right for us. In other words we like those things we see or experience the most. Familiarity and comfort is the second thing before
Customer Loyalty Is Overrated Read More »
HDFC Life, a life insurance provider, has unveiled a campaign that brings out the importance of self-reliance and financial independence. The TVC for the campaign shares the thought of ‘Apno ko apne dum pe jeena sikhao’. Through this hard-hitting campaign, the brand wanted to go back to the basics of why insurance is purchased in
