CONCEPTS

I’m sure that humans made languages to make communication easier. But sometimes, language doesn’t take the easy way. We often come across the word “Brand”. Not knowing what it really means, we go with the flow and try knowing if others know the meaning of the word. We then start using that word despite our […]

VIRAL MARKETING Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. The Classic Hotmail Example The classic example of

Sustainability marketing aims at marketing sustainable products and services which “satisfy customer needs and significantly improve the social and environmental performance along the whole life cycle”, while increasing customer value and achieving the company’s objectives. For example, a company that produces laundry detergent can design a product that has less volume, needs less packaging, and

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. SMM helps a company get direct feedback from customers (and potential customers)

The Rural Marketingrefers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services and making these available in the rural areas, with the intention to improve their standard of living and achieving the company’s objective, as a

A global market is not limited to specific geographic locations but rather involves the exchange of good, services, and labour anywhere in the world. A global firm Operates in more than one country. Gains marketing, production, R&D, and financial advantages not available to purely domestic competitors. The global firm sees the world as one market. Depending on

Imagine going to your favorite cafe. Do you already know how the service will be or how the staff will interact with you or how the coffee will taste? Did you choose to visit that café because you liked your experience with the place? Experiential Marketing is precisely this. We remember the experiences we have

Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service. Direct marketing removes the “middle man” from the promotion process, as a company provides a message directly to a potential customer. Direct marketing does not involve advertisements placed on the internet, on television

• In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of #ElectronicMedia. • Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically

Customer relationship marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM is about forming long-term relationships with customers. Rather than trying to encourage a one-time sale, CRM tries to foster customer loyalty by providing exemplary products and services. This is different