· The marketplace today is becoming increasingly internet centrist. Search Engine Marketing (SEM) is emerging as a potent tool to reach the right audience at the right time and place. Internet Marketing can look a little daunting with all of its many Components.
· There has, of course, been a rapid rise in the number of eCommerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and morta businesses that are also offering products and services via their websites.
· But many other business models are using the internet to promote their business via websites, blogs, email, social media sites like twitter and networking sites like LinkedIn.
· Internet Marketing enables businesses to reach Internet users and attract them to their company’s website. Common marketing methods include Search Engine Marketing (SEM), Search Engine Optimization (SEO), pay-per-click (PPC) ads, banners, affiliate advertising, and marketing within social media communities.
· It’s important to note there are many terms for internet marketing like web marketing, internet marketing, and website promotion.
· Types of online marketing includes:
1. Search Engine Marketing.
2. Online advertising.
3. Email marketing.
4. Social media marketing.
5. Mobile marketing.
6. Blogging
· Online Marketing is growing because of three important factors:
1. It works for small and big budgets.
2. It gets results fast.
3. It can be optimized.
· Having an internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you easily. This is only the first level of the sales process, but it is vital to the success of your online business, but remember traffic marketing is not sales.
· Examples:
1. Facebook Ads: You could push a Facebook and Google campaign on a highly targeted audience for less about 5 dollars.
2. Ad-words: Feedback and campaign performance data is available and detailed.