Monitoring or drawing conclusions from the results given by sensors, which sense consumers response or stimuli to various types of marketing is one of the processes of neuromarketing. Neuromarketing involves studying these responses and then concluding how to effectively market the products in cognizance to the neural reactions Executives at PepsiCos , FritoLay unit use neuromarketing to test commercials, products and packaging in the U.S. and overseas. They discovered that mattebeigebags of potato chips picturing potatoes and other “healthy” ingredients in the snack don’t trigger activity in the anterior cingulate cortex – an area of the brain associated with feelings of guilt as much as shiny bags with pictures of chips. Frito-Lay then switched out of shiny packaging in the U.S. at the end of February.
#Neuromarketing allows marketers to view many of their most enduring challenges from a new perspective. It offers a new explanatory framework that puts many old problems in a new light. To mention just a few examples, Neuro Marketing helps marketers understand:
• Why consumers reject new product ideas when evaluating them in focus groups and interviews, yet end up enthusiastically embracing the new product when it’s launched.
• Why consumers enthusiastically embrace new product ideas in focus groups and interviews, yet fail to buy the new product when it’s launched.
• Why some highly engaging, high-profile branding initiatives and advertising campaigns fail to move sales, while others have a tremendous impact.
• Why consumers don’t need to recall an ad in order for that ad to have an impact on their brand perceptions and purchase decisions.
Video Link :-https://www.youtube.com/watchv=_xfPsMyizeA&feature=youtu.be