‘Kaun Banega, Kaun Banayega’- An initiative by Times of India Group and Dainik Bhaskar to spread awareness amongst their viewers.

In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to news.

To control the panic and spread of unauthentic news, two of the most popular media houses, Times of India Group and Dainik Bhaskar have together launched an initiative titled as ‘Kaun Banega, Kaun Banayega’, which is a series of films to highlight these fake news and educate their viewers. Two movies out of 7 have already received a lot of love and positive response from social media.

It is also been known that newspapers are considered as the most trusted source of credible  source of news  because the newspaper brands follow a stringent process of verifying news sources before it gets printed.

Also, Girish Agarwal, promoter, director, Dainik Bhaskar Group, said, “Sharing a common responsibility, two of the largest media houses in the country have decided to come together to spread awareness on the menace of fake news. We will continue to work together on this issue and others of citizen and national importance.”

This initiative is very important and the way it is presented is very entertaining for the viewers. Every film has a question at the end of every film – “Where do you get your news from?” which is then for the viewer to introspect on.


Source: https://brandequity.economictimes.indiatimes.com/news/marketing/times-of-india-group-and-dainik-bhaskar-group-jointly-launch-campaign-against-fake-news/75048552

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