The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international cricket leaving his fans feeling emotional all around the country. Soon after that the social media buzzed with his name and #DhoniRetires hashtag was trending with tributes flowing from all quarters by cricket enthusiasts remembering his …
When we talk about B2B marketing, there are a few questions that come up to our mind, what is it? How is it done? Who does it? In this article you’ll find the answers to a few of these questions. Business to Business marketing (of known as B2B marketing) involves the sale of one company’s …
“Always a Beardo is all about being proud of your beards”- the men’s grooming product brand, Beardo has rightly given the message to the world and have met every challenge head-on. Beardo was the result of a need to introduce products that specifically cater to take care of the beards of young men who …
Covid19 crisis and lockdown led Media companies to major cash crunch as many advertising categories have either stopped or deferred their campaigns. The Broadcast Audience Research Council of India’s (BARC India) latest tranche of TV viewership and Advertising volume data reveals that ad-volume has shown a degrowth of 26 percent in 1st week of …
The whole world grappling with the COVID-19 pandemic and the businesses, industries and economies have come to a sudden halt due to the complete lockdowns and social distancing. It is impossible to not see its impacts on mobile marketing and advertising sector along with other sectors. As the world creates new systems for dealing with …
COVID-19 impacting mobile marketing and advertising industry Read More »
In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to news. To control the panic and spread of unauthentic news, two of the most popular media houses, Times of India Group and Dainik Bhaskar have …
The global crisis of Covid-19 has led marketers to start thinking beyond the near term. This is the time for the brands to stay socially relevant and display concrete actions impacting the lives of others positively rather than being opportunistic. Companies can substantiate how they want to stay close to their customers by working …
Brands responding to corona virus crisis: Being thoughtful and Relevant Read More »
Amidst a 21 days lockdown across India due to COVID-19, everything has come to a sudden halt and brands are no exception. Since all new ad promotions and shoots are on hold, brands have decided to work more with content creators and influencers as the engagement levels on all social media platforms are at …
The American consumer goods giant, Proctor and Gamble, is home to iconic and trusted brands such as Whisper, Head and Shoulder, Gillette, Olay and many more serving customers across the globe. The Personal Care brand of P&G recently came up with a campaign #WhatsYourRepeat embracing women and inspiring them. The introduction of Gillette Venus …
Gillette Venus launches #WhatsYourRepeat Campaign Read More »
Gearing up for the upcoming ‘World Sleep Day’ (13th March 2020), Duroflex Mattresses has launched #YawnOffSleepOn campaign, asking everyone to send them their yawns so that they can in return send good sleep. Being a customer centric and caring brand, Duroflex is trying to spread awareness on the importance of sleep. They are …
Duroflex Mattresses launch ‘Yawn off Sleep on’ campaign Read More »
