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Brands Bidding Farewell to Dhoni

The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international cricket leaving his fans feeling emotional all around the country. Soon after that the social media buzzed with his name and #DhoniRetires hashtag was trending with tributes flowing from all quarters by cricket enthusiasts remembering his …

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Economic slowdown on Account of Covid19 outbreak Advertising volume has shown Marginal drop in the 1st week of April

  Covid19 crisis and lockdown led Media companies to major cash crunch as many advertising categories have either stopped or deferred their campaigns. The Broadcast Audience Research Council of India’s (BARC India) latest tranche of TV viewership and Advertising volume data reveals that ad-volume has shown a degrowth of 26 percent in 1st week of …

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COVID-19 impacting mobile marketing and advertising industry

The whole world grappling with the COVID-19 pandemic and the businesses, industries and economies have come to a sudden halt due to the complete lockdowns and social distancing.  It is impossible to not see its impacts on mobile marketing and advertising sector along with other sectors. As the world creates new systems for dealing with …

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‘Kaun Banega, Kaun Banayega’- An initiative by Times of India Group and Dainik Bhaskar to spread awareness amongst their viewers.

In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to news. To control the panic and spread of unauthentic news, two of the most popular media houses, Times of India Group and Dainik Bhaskar have …

‘Kaun Banega, Kaun Banayega’- An initiative by Times of India Group and Dainik Bhaskar to spread awareness amongst their viewers. Read More »

Brands responding to corona virus crisis: Being thoughtful and Relevant

  The global crisis of Covid-19 has led marketers to start thinking beyond the near term. This is the time for the brands to stay socially relevant and display concrete actions impacting the lives of others positively rather than being opportunistic. Companies can substantiate how they want to stay close to their customers by working …

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