Panasonic has launched a digital campaign #NazariyaBadlo on the occasion of National Girl Child Day as a tribute to Indian women. National Girl Child Day is celebrated to increase awareness on all the inequalities faced by the girl child in the society. The film showcases how women are brought up in the Indian society right […]
Panasonic Urges : NazariyaBadlo on National Girl Child Day Read More »
DHFL Pramerica MF, a mutual fund house, has unveiled their latest campaign #unlockwithELSS on their Equity Linked Savings Scheme (ELSS) – DHFL Pramerica Tax Savings Fund. The campaign tries to communicate about the tax saving by using a humorous approach. The video goes on to suggest that one can avoid this situation by investing in a
DHFL Targets Young Investors With its Latest Campaign, unlockwithELSS Read More »
Packaging also called “the silent salesman” is now considered to be an important marketing tool. Unilever and Coca-cola will be investing more on recycled plastic which will be used for packaging. According to Nielsen analysis, packaging impact is underestimated. Packaging lives with customers throughout the product life unlike other marketing channels. 3D printing has also
Are brands taking packaging seriously? Read More »
AirAsia India, the low-cost air carrier part-owned by Tata Sons, has launched a digital campaign in line with its brand promise ‘Now everyone can fly’. While Contract is the company’s creative agency, this film was conceptualized by Circus Elephants, who had approached them for a project. The film targets new and aspiration flyers across all
AirAsia India positions itself as a ‘family airline’ Read More »
German company Deutsche Hospitality, the umbrella brand for the companies of Steigenberger Hotels AG is adding India to its hospitality portfolio. A joint venture was announced between MBD Group, India’s largest education and leading hospitality company and Deutsche Hospitality, the largest German chain of hotels and resortsin 2016. Zephyr, the MBD Steigenberger Hotel, and Apartments will open
Deutsche Hospitality signs contract for the first hotel in India Read More »
Ola has announced a first-of-its-kind initiative for Senior Citizens in Pune, making mobility more accessible and affordable for them. Senior citizens under Ola’s Senior Mobility program can avail a discount of 50% on first 10 Ola cab rides every month & a discount of flat 20 percent on all Ola Auto rides. These discounts can
Ola introduces ‘Senior Citizen Mobility Program’; to offer 50 pct discounts Read More »
Hyatt Hotels Corporation has launched its luxury lifestyle brand Andaz in India. Hyatt currently has 25 hotels under its various brands in India. It is the first hotel in India and 16th global property under the Andaz brand. Andaz Delhi is a third joint venture between Hyatt and Juniper Hotels Pvt Ltd (JHPL) after Grand Hyatt Mumbai and Hyatt Regency Ahmedabad.
Hyatt Hotels Corp launches Andaz brand in India Read More »
OYO announced the launch of OYO Townhouse. The company has positioned the new category as a friendly neighborhood hotel targeted at millennial. Besides outstation guests, OYO Townhouse will be available to residents staying in the vicinity who can use these properties as an alternative workspace and access them for their cafe, their lounge and retail
Budget hotel chain OYO launches OYO Townhouse Read More »
Advertisers are always of interest to pitch their ads to the targeted audience and of worry about consumers switching channels, closing a browser or choosing the YouTube skip button. But a new way of advertising has taken the front seat to target the audience i.e. In-cinema advertising which has become a more reliable channel for
Radio taxi service Meru Cabs has added three new categories as an addition – hatchback, sedan & SUV as separate services. The new categories are priced at a base rate of Rs 49 and rs 9/km, Rs 79 and then rs 10/km and a base rate of Rs 149 and rs 15/km thereafter. With this launch, Meru
Meru Cabs prepares for battle with Uber, Ola; creates 3 services to curve competition Read More »
