Panasonic has launched a digital campaign #NazariyaBadlo on the occasion of National Girl Child Day as a tribute to Indian women. National Girl Child Day is celebrated to increase awareness on all the inequalities faced by the girl child in the society. The film showcases how women are brought up in the Indian society right […]
Panasonic Urges : NazariyaBadlo on National Girl Child Day Read More »
AirAsia India, the low-cost air carrier part-owned by Tata Sons, has launched a digital campaign in line with its brand promise ‘Now everyone can fly’. While Contract is the company’s creative agency, this film was conceptualized by Circus Elephants, who had approached them for a project. The film targets new and aspiration flyers across all
AirAsia India positions itself as a ‘family airline’ Read More »
Advertisers are always of interest to pitch their ads to the targeted audience and of worry about consumers switching channels, closing a browser or choosing the YouTube skip button. But a new way of advertising has taken the front seat to target the audience i.e. In-cinema advertising which has become a more reliable channel for
Radio taxi service Meru Cabs has added three new categories as an addition – hatchback, sedan & SUV as separate services. The new categories are priced at a base rate of Rs 49 and rs 9/km, Rs 79 and then rs 10/km and a base rate of Rs 149 and rs 15/km thereafter. With this launch, Meru
Meru Cabs prepares for battle with Uber, Ola; creates 3 services to curve competition Read More »
Lloyd’s is a world specialist reinsurance market, combining global insight with local knowledge. Lloyd’s has got the approval from IRDA to open its branch in India. John Nelson, chairman Lloyd’s, said that it’s a great moment for the company as it has got access to world’s fastest growing economy. The company will be able to
Lloyd’s to open branch in India Read More »
In a bid to streamline its bottling operations in India,Coca-Cola is restructuring its organizational set-up. Under the new structure, the firm’s bottling units in the country will be supervised by a senior vice-president, unlike its existing set-up in which two executives head the company-owned bottling operations and franchise-operated bottling operations, respectively. This will help it capture
Coca-Cola consolidates bottling operations in India Read More »
Facebook’s Instagram is bringing more than 30 advertisers into one of its fastest-growing features, Instagram Stories, in a bid to boost advertising revenue. The new ad product will show full-screen ads intermittently as users’ swipe through photos and videos on Instagram stories. The social media company will become a more important player in maintaining Facebook’s
Instagram adds advertising to Instagram Stories Read More »
Exide has launched its digital campaign for its new app – The Exide Care App. It hopes to connect with consumers on a real-time basis. Exide sees the app as the fulcrum of customer interactions through the complete purchase and experience cycle. Rediffusion Y&R, which has designed the campaign, says that striking the right note
Exide Launches its App Campaign Conceptualised by Rediffusion Y&R Read More »
The 34-year-old will appear in the brand’s Pro-V’s new shampoo formulas marketing campaign which includes television, digital advertising, public relations and social media. Pantene said Priyanka Chopra will appear in a TV spot along with other brand ambassadors of the brand. The spot will debut on 26 December in the US. Chopra is the first
PRIYANKA CHOPRA, PANTENE’S NEW GLOBAL FACE, RIDES ON ‘QUANTICO’ POPULARITY Read More »
When it is Christmas what can be more beautiful than celebrating it with your loved ones. What if you get to know that you can go home for free? Yes, you heard it right! Air Canada offered free round trip tickets to Canadians who expected to celebrate the holidays away from home. The Canadians were
BRANDS & SPIRIT OF CHRISTMAS Read More »
