ADVERTISING

Ready for Patanjali Rajdhani? Railways to auction trains’ branding, advertising rights

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Indian Railways to start mega auctions for the branding and advertising rights of over 1,000 of its trains which includes Rajdhani, Shatabdi, Jan Shatabdi, Garib Rath, superfast, express, suburban and even freight trains to monetise its existing assets. Advertising through railways is much cheaper than outdoor advertising & and the brand reach is much more than other mediums […]

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Jet Airways launches pre-paid coupons for its domestic and international flights

Leave a Comment / BRANDING AND ADVERTISING, CURRENT NEWS, LIFESTYLE

Jet Airways has launched travel coupon booklets called “global Jet pass” The booklet of four coupons can be used for both domestic and international flights. Booklets are available at Rs 50,000 for economy class and for over Rs 1 lakh for business class travel. The coupons do not have any date change or cancellation fee.

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Zoom Air – India’s Newest Airline

Leave a Comment / BRANDING AND ADVERTISING, CURRENT NEWS, LIFESTYLE

Gurgaon-headquartered Zoom Air,India’s newest full-service airline, began its commercial operations with a flight from Delhi to Durgapur, West Bengal, via Kolkata. Zoom Air is promoted by Zexus Air Services. The airline is the first private carrier to join Ministry of Civil Aviation’s initiative for Regional connectivity Scheme (RCS). It is the 12th operational carrier in

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Indian Hotels Company to bring all hotels under Taj brand

Leave a Comment / BRANDING AND ADVERTISING, CURRENT NEWS, TRENDING

Indian Hotels Company (IHCL) to bring all its hotels under a single brand – Taj Hotels Palaces Resorts Safaris. IHCL’s Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris will be clubbed under a single identity. The new brand identity will honor the renowned legacy of Taj in a structure creating greater brand resonance with

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Vivo Launches Romantic Ad Film Featuring Ranveer Singh to Introduce V5 Plus

1 Comment / ADVERTISING, BRANDING AND ADVERTISING, TECHNOLOGY

Vivohas launched its new phone, Vivo V5 Plus. In order to reach its customers, the brand has come up with the idea of a romantic film featuring its brand ambassador, Ranveer Singh. It portrays Singh taking pictures from the phone camera while travelling across the world to meet his. The film showcases how the Vivo

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The ‘Your Food Will Find You’ Campaign Perfectly Elevates Our Brand Positioning: Swiggy’sSrivats TS

Leave a Comment / ADVERTISING, BRANDING AND ADVERTISING, E-COMMERCE

Swiggy, a food-tech company, has launched its new campaign, titled ‘Your Food Will Find You’. It focuses on the facilities it provides like fast delivery, no minimum order, choicest food options from the best neighborhood restaurants and live order tracking among others. The campaign has been launched across print, outdoor, radio and digital. According to

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SBI Promotes Cashless Transactions in its Latest Spot : CashKiAadatBadlo

Leave a Comment / ADVERTISING, BRANDING AND ADVERTISING, Digital marketing and Application

State Bank of India urges people to inculcate the habit of going cashless in their latest campaign, CashKiAadatBadlo. The bank aims to promote the cashless society across the nation. The campaign CashKiAadatBadlo is being led by three TVCs promoting cashless transactions using various facilities provided by the bank like SBI Pay, State Bank Buddy, and SBI

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