E-COMMERCE

Flipkart Launches #AaoPhirPakdeRaftaar Campaign Motivating Its Sellers

E-commerce giant Flipkart recently rolled out a new campaign #AaoFirPakdeRaftaar to mark a new beginning after the lockdown phase. The campaign aims to uplift the spirits of sellers by addressing the significant roles they play in the lives of consumers while they stay indoors following social distancing. The key intent behind this campaign is to …

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Jio Mart brings local Kiryana stores online – Now available on WhatsApp

  Now you can purchase items from your local Kirana store via Jio mart on WhatsApp. It was much predicted that a week ago, Jio – Facebook deal occurred, experts knew this would be happening soon. All the user has to do is to save Jio Mart’s contact number 88500 08000 on the phone, and …

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Ecommerce: An emerging market in India for smartphones and televisions sales.

Ecommerce market has touched a new milestone for Online sales of Smartphones and Televisions in October   Smartphone online sales have reached a new milestone by occupying 55-60% of total category sales in October, whereas online sales of television account for 40-45 %. In 2018 during festive season contribution was 50% for smartphones and 25% …

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Flipkart deepens fashion market push with in-house brands

Flipkart, which is competing with Amazon for market share in India’s booming online shopping industry, gained online fashion market dominance with the 2014 acquisition of Myntra, which subsequently bought rival Jabong. Indian e-commerce firm Flipkart on Thursday launched a private label kids’ fashion and toy brand as it aims to maintain its leadership in the …

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Amazon takes Indian ad innovation to hold global market

Amazon is focusing on a number of India-first and India-focused features which are being launched to get more sellers to advertise on the marketplace. The company is seeing good growth in the number of Indian sellers advertising on Amazon. Colleen Aubrey, Global Vice-President, says that Amazon is enabling prepayment in India first, where sellers can set …

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Amazon is set to bring its audio-book and entertainment service -Audible to India early next year

Soon you can listen to your favourite book on the go.  Acquired by Amazon in 2008, Audible sells digital audio-books, radio and TV programmes as well as audio versions of magazines and newspapers including The New York Times. Amazon is testing the service among its employees internally and wants to roll it out at large …

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How retailers use personalized prices to test what you’re willing to pay

If you’ve noticed closely enough, you might have observed that there are times when you look up hotel or flight prices on your phone and on the website and see a disparity between the two. Let’s delve into why it is so. The fundamental concept of the downward sloping demand curve in Economics illustrates that, …

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