E-COMMERCE

Ecommerce market has touched a new milestone for Online sales of Smartphones and Televisions in October   Smartphone online sales have reached a new milestone by occupying 55-60% of total category sales in October, whereas online sales of television account for 40-45 %. In 2018 during festive season contribution was 50% for smartphones and 25%

Chinese fashion platform “Shein” sees India as an important emerging market, with its app downloads crossing 5 million mark in the country. Currently it delivers in 15000 pin codes of Tier 1 and Tier 2 cities. Its next move is to target the small towns of India, by expanding its offerings to beyond western fashion.

Foodpanda is a German mobile food delivery marketplace which operates in 10 countries. The service allows users to select from a local restaurant and places via mobile application or website. It has launched its biggest food campaign till date called as “The Crave Party” for the users. The campaign was launched with the first offering

It’s the retail deal of the century! Walmart has wrapped up Flipkart acquisition for $16 billion, a valuation of over $20 billion, which makes it the world’s biggest ecommerce deal. Walmart will own around 77 per cent of the Bengaluru-based company in what is also being seen as the largest buyout for the US firm.                

Flipkart, which is competing with Amazon for market share in India’s booming online shopping industry, gained online fashion market dominance with the 2014 acquisition of Myntra, which subsequently bought rival Jabong. Indian e-commerce firm Flipkart on Thursday launched a private label kids’ fashion and toy brand as it aims to maintain its leadership in the

Amazon is focusing on a number of India-first and India-focused features which are being launched to get more sellers to advertise on the marketplace. The company is seeing good growth in the number of Indian sellers advertising on Amazon. Colleen Aubrey, Global Vice-President, says that Amazon is enabling prepayment in India first, where sellers can set

Soon you can listen to your favourite book on the go.  Acquired by Amazon in 2008, Audible sells digital audio-books, radio and TV programmes as well as audio versions of magazines and newspapers including The New York Times. Amazon is testing the service among its employees internally and wants to roll it out at large

If you’ve noticed closely enough, you might have observed that there are times when you look up hotel or flight prices on your phone and on the website and see a disparity between the two. Let’s delve into why it is so. The fundamental concept of the downward sloping demand curve in Economics illustrates that,