Shein is making its presence felt in India
Chinese fashion platform “Shein” sees India as an important emerging market, with its app downloads crossing 5 million mark in the country.
Currently it delivers in 15000 pin codes of Tier 1 and Tier 2 cities.
Its next move is to target the small towns of India, by expanding its offerings to beyond western fashion.
Shein has tripled its business in a year.
It caters an average of 10,000 orders per day.
Still, it faces tough competition from Myntra, Flipkart and Jabong.
Shein caters to an audience that is similar to that of Shopclues.
While customer acquisition was easy for Shopclues, customer retention proved to be extremely difficult and this was where they failed.
What remains to be seen is whether keeping in mind a similar target audience, it would be note worthy to watch whether or not Shein will be successful in customer retention.
Kaneez Fatima48 Posts
An enthusiastic learner, Kaneez often finds herself wondering about the meaning of life, as well as about different realms of marketing. She is currently pursuing her PGPM from IBS Mumbai and gearing up for a successful career.