Shein is making its presence felt in India

Chinese fashion platform “Shein” sees India as an important emerging market, with its app downloads crossing 5 million mark in the country.
  • Currently it delivers in 15000 pin codes of Tier 1 and Tier 2 cities.
  • Its next move is to target the small towns of India, by expanding its offerings to beyond western fashion.
  • Shein has tripled its business in a year.
  • It caters an average of 10,000 orders per day.
  • Still, it faces tough competition from Myntra, Flipkart and Jabong.
  • Shein caters to an audience that is similar to that of Shopclues.
  • While customer acquisition was easy for Shopclues, customer retention proved to be extremely difficult and this was where they failed.
What remains to be seen is whether keeping in mind a similar target audience, it would be note worthy to watch whether or not Shein will be successful in customer retention.

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