The difference between content and content marketing is the destination.
In the present scenario, content marketing is all that’s left. Brands in today’s increasingly cluttered online marketplace are conceptualizing themselves with a simple trend that they need to stop interrupting what people are interested in and be what people are interested in. The hottest marketing trend on the block is content marketing which includes several enticements through text, videos, photos and graphics.
Storytelling is not intended to be a “selling” tool; it’s a method of building strong relationship with the consumers and a thriving community of loyalists over time. Storytelling is essentially translating your marketing message into narrative form and that involves some accurate concepts which should be conditioned to follow. It includes;
Planning the right content strategy for the viewers to consume it comfortably. A brand story focuses on what differentiates you from the others in your industry.
Finding the right hook. A good hook grabs the reader’s attention and makes them want to read on and this in itself includes.<.strong>
Quotations
Questions
Statistics
Anecdote
Using the right and prepossessing visuals. According to a report by Social Media Examiner, 37% of total marketing professionals agree that, next to content marketing is visual interpretation and the rest 74% are using this strategy.
Examples:
Budweiser: The beer company’s Clydesdales can be counted on to make an appearance every winter, but the brand improved on its classic commercial with a story of friendship between a golden retriever puppy and a gentle giant horse in a 2014 advertisement that aired during the national championship football game. The heartwarming spot showed that a compelling advertisement can be about more than just effective product placement.
Havell’s: The brand created an engaging video for their campaign #RespectForWomen. The video was carried by ScoopWhoop.com and this was a perfectly brilliant way to get more views for a content which would have otherwise gone unnoticed.
Pepsi: Pepsi wanted to promote their “That Pepsi Intern” campaign by appealing to all those interns who were frustrated in their intern life to come apply for it. So they created an engaging gif article with ScoopWhoop.com and before you know you are seeing the video lying at the end of the article.
A story immediately evokes some warmth, humanity and a sense of affection to any product message. With the help of a story, a person can define how much your business corresponds to their interests and beliefs. Story-oriented thinking makes you a better seller. It makes you understand the problems of your target audience better. You pay less attention to the benefits of your product, but more to the ways your product can solve people’s problems. And probably the most important point is that an amusing story will help you stand out among your competitors.
