AUTOMOBILE

TVS EUROGRIP ASKS PEOPLE TO “NEVER GET TYRED” IN INSTAGRAM CAMPAIGN

The high-performance tyre manufacturers and exporters, TVS Srichakra Ltd unveiled their new brand, TVS Eurogrip in August 2019 to cater to the needs of the millennial customer base. Recently the brand has come up with an Instagram illustrator campaign naming #NeverGetTyred. The campaign embarked on February 11 on the official Instagram page of TVS Eurogrip …

TVS EUROGRIP ASKS PEOPLE TO “NEVER GET TYRED” IN INSTAGRAM CAMPAIGN Read More »

Maruti decides to pull the plug on diesel engines

Hybrid and electric technologies are revolutionizing the automobile industry. India is set to implement the same by 2030. As a result, companies like Maruti are aggressively trying to tap the growing markets of CNG, hybrid and electric cars. Maruti is planning to shut its diesel engine assembly plant in Gurgaon. Alternatively, it is trying to …

Maruti decides to pull the plug on diesel engines Read More »

Toyota-Suzuki rolls out a plan for the hybrid and electric vehicles

The government has placed a strong emphasis on a cleaner and greener mobility solution to address the rising pollution and fuel Import Bill. The Toyota-Suzuki Alliance is readying a host of electric and hybrid vehicles. Four electrified models are likely to be ready by 2020-2021 shared by two Japanese automakers. An electric version of the …

Toyota-Suzuki rolls out a plan for the hybrid and electric vehicles Read More »

Zoomcar needs to adjust focal of their services.

India’s first car rental company is throwing lights to focus on its consumer experience. Reach of 3000 cars across the country and turnover 121.2 crore makes them India’s biggest self-drive car rental start-up. But things are not in favor because of poor service and complaints about delayed payments. Consumers are flaunting with negative feedbacks on …

Zoomcar needs to adjust focal of their services. Read More »

Harley, Triumph, and Ducati watch out! Royal Enfield’s new bike is here

Royal Enfield, which is an Indian motorcycle manufacturing company, originally a British motorcycle company which is well known among Indians in its segment of classical bikes. After dominating the Indian market in its segment, Royal Enfield is looking to give competition to the big boys of the market like Harley Davison, Triumph and Ducati in …

Harley, Triumph, and Ducati watch out! Royal Enfield’s new bike is here Read More »

TVS motor company redesigns their marketing division…..

Due to rise in unique customer demands at various points TVS have expanded their extensive product range and also to give tough competition to their rivals i.e. Bajaj auto and Hero Moto Corp. they have redesigned their marketing division. The Chennai based motor company decided to split their marketing division. One division would focus on …

TVS motor company redesigns their marketing division….. Read More »

Yamaha India to shift its focus to the premium-bike, scooter segment

Yamaha motor is a Japanese manufacturer of motorcycle, marine products such as boats and outboard motors, and other motorized products. In India, it is mainly selling two-wheelers with well-segregated product line but the main focus was middle-class society and now it is shifting its focus to the premium bike segment to target the other segments …

Yamaha India to shift its focus to the premium-bike, scooter segment Read More »

Volkswagen to make brands more distinct to boost efficiency

Volkswagen the German automobile company will make its three mass-market brands more distinct to reduce overlaps and defuse tensions within the car making group. Volkswagen has set out a new focus for its mass-market VW, Skoda and Seat brands based on 14 customer groups in its core European market. The key challenge is (to achieve) a perfect market …

Volkswagen to make brands more distinct to boost efficiency Read More »