Yamaha India to shift its focus to the premium-bike, scooter segment
Yamaha motor is a Japanese manufacturer of motorcycle, marine products such as boats and outboard motors, and other motorized products. In India, it is mainly selling two-wheelers with well-segregated product line but the main focus was middle-class society and now it is shifting its focus to the premium bike segment to target the other segments available in the market.
Yamaha has struggled in the 100-125cc segment in past few years as the market is shifting towards heavy and sporty bikes.
Yamaha is looking to create new sub-segment in the Indian market as this is the world’s largest and growing market.
They are going to bring bigger displacement engines and scooter and might use India as a base for exports.
As the future motorcycle line-up does not have the major 100-125cc offering, Yamaha is looking to bring the upgrade version of existing model and followed up with bigger displacement motorcycle of about 300-400cc by 2020.