Wipro invests in consumer product firm Happily Unmarried.

  • Happily unmarried is a New Delhi based online consumer product firm.
  • They make fun and quirky accessories targeted at a young audience and also have a portfolio of male and female grooming products.
  • Wipro consumer care, the personal care arm of Wipro enterprises has agreed to invest in the firm Happily Unmarried Marketing Pvt ltd.
  • The investment made by Wipro is the company’s strategy of leveraging emerging online opportunities brought by rapid digitalization.
  • Like Wipro consumer care, many large firms acquired smaller niche venture to boost growth.
  • For instance, Marico Ltd acquired 45% stake in Beardo a men’s grooming brand. Unilever Plc acquired Dollar shave Club Llc which is another male grooming brand.
Source- http://bit.ly/2yOQIB9
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