Unilever to buy tea brand Tazo from Starbucks for $384 million

Unilever is a Dutch-British transnational consumer goods company which is one of the oldest multinational company and its products include food, beverages, cleaning agent and personal care products is looking to increase its portfolio.
  • To increase its portfolio (the collection of businesses and products that make up the company) it is buying Tazo (the tea brand) from Starbucks.
  • The main reason for buying this tea brand is to add smaller, healthier brands in its portfolio in a fast- growing specialty tea segment.
  • According to Kees Kruythoff (President, Unilever America), Tazo is the perfect strategic fit for their portfolio.
The deal between two giants is valued at $384 million and with this Starbucks is trying to capture the tea segment in the market.
Source- http://bit.ly/2iweKG6 
Rate This Article
Avilash Parihar

Avilash Parihar25 Posts

Being fit is the thing I love the most, I am a chess player who loves to write, compose and sing. Staying updated with the happenings in the marketing world is the thing that attracted me towards M360.

Tejashree Khandelwal

A very amiable person & always ready to help people around me. Passionate about social work as well. I like exploring new places & ever ready to go on treks. I love pets & would like to own one some day.

Saurav Nayak

The biggest competition is myself. I am not looking to follow others or pull them down. I am planning to test my own boundaries.


Leave a Comment


Welcome! Login in to your account

Remember me Lost your password?

Lost Password