American cult bike manufacturer ‘Harley-Davidson’ plans to open its skills centre, which it calls the ‘Harley-Davidson University’, in India to train its employees and dealership staff. Currently, the US-based firm has three such universities in the Asia pacific region and the fourth has been planned in India. Employees and dealership staff will be benefitted a lot by …
Mercedes-Benz India, the luxury automobile brand reinforced its commitment towards society by using the power of sports to bring about a change amongst the underprivileged children. Mercedes-Benz India will fund developmental programmes for two new NGOs ‘Naz Foundation’ and ‘Slum Soccer’. In addition, Mercedes-Benz India will continue to fund existing Laureus-supported partners ‘Oscar Foundation’ and ‘YUWA’. Strengthening its …
Yuvraj Singh to endorse Mercedes-Benz’s Laureus Sport for Good initiative Read More »
M&M believes that the workforce and the marketplace will become more diverse due to globalisation of corporations. It follows a multi-pronged approach to diversity. Besides gender, it promotes diversity with regard to the specially abled, race and religion, the socially disadvantaged and LGBT. According to Mahindra and Mahindra, diversity would weave both business and social concerns …
Mahindra group links talent diversity to business strategy Read More »
Chery is a Chinese automaker that is looking to enter in India from a very long time but haven’t launched any product till now Chery has a partnership with Tata Group but it is not decided yet if they are going to going their product in India with their help or not Previous Tata Motors …
Chinese car maker Chery planning to enter India, may join hands with Tata Motors Read More »
Segmentation Market segmentation is the identification of the portions of the market that are different from one another. It allows the firms to satisfy the needs of its potential customers in a better way. The business or the organization cannot meet the needs of each and every individual in the market, hence the market is segmented into meaningful, relatively similar …
Market Segmentation: SUVs catch women buyers’ fancy. Read More »
“Takes you anywhere. No compass required.” That was Tata Motors’ tagline in an advertisement. Concerned about slipping behind and losing market share , Tata Motors and M&M sparked veiled attack ads. Jeep Compass has already received more than 10,000 bookings but at the top end, Tata Motors Hexa SUV ruled the market. This made Mahindra & Mahindra …
M&M, Tata Motors and Skoda ads target Jeep Cosmpass in India Read More »
Despite the drag that the Nano has been for Tata Motors, the company is reluctant to shunt it. Nano car cannot be phased out as the sentiments of the company, Ratan Tata and shareholders are attached to it. In June Nano sales hit their lifetime low of 167 forcing Tata motors to consider to repositioning …
The country’s largest car maker ‘Maruti Suzuki’ is rebranding its retail network across India, seeking to leverage on digital technology to keep pace with the changing preferences of its modern customer. The Company’s showrooms selling mass market models will now operate under ‘Maruti Suzuki ARENA’ chain. ‘Maruti Suzuki ARENA’ chain is a part of the company’s ‘Transformation 2.0 initiative’. …
Maruti takes up rebranding to woo tech-savvy customers Read More »
In a bid to increase sales, German luxury car manufacturer BMW India will cover 50 emerging markets with its mobile showrooms across India in 2017. BMW Mobile Studio is a mobile structure featuring a two car display, reception area, BMW lifestyle collection & a VIP lounge. The studio will open new opportunities to showcase premium individual mobility in …
BMW to cover 50 emerging markets with its mobile showrooms across India in 2017 Read More »
Two & three-wheel manufacturer TVS Motor Company Ltd., is planning to roll out electric & hybrid vehicles. The hybrid vehicle will be rolled out by the end of 2017. The electric vehicle is expected to launch by February or March 2018. The main obstacle for the electric vehicle was the life of lead acid battery. …
