Harley, Triumph, and Ducati watch out! Royal Enfield’s new bike is here

Royal Enfield, which is an Indian motorcycle manufacturing company, originally a British motorcycle company which is well known among Indians in its segment of classical bikes.
  • After dominating the Indian market in its segment, Royal Enfield is looking to give competition to the big boys of the market like Harley Davison, Triumph and Ducati in the premium bike segment.
  • Royal Enfield is looking to showcase its flagship 650cc bike which will have twin cylinder in upcoming Milan Motorcycle Show, EICMA this week.
  • The new bike will be an upgrade for the Royal Enfield owners and it will pull Enfield into consideration set of the mainstream market.
  • They have implemented the New Product introduction process in a bid to get the product first time right.
  • The company is scaling up the capacity to 8.25 lakhs unit to meet the rising demand.
It is going to be interesting to see whether they can capture the new segment they are going to compete in and if they can beat the status value of other bikes in that segment.
Source- http://bit.ly/2jaLp8p

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