BRAND STORIES

Coca-Cola is in exclusive talks with Cafe Coffee Day for acquiring stake

Coca- Cola is likely to pick up a significant stake in Café Coffee Day (CCD) as a chance to hedges risks that come with its carbonated drinks business. It is…

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EPIC TV’s partnership with SonyLIV

EPIC TV is an Indian television channel that focuses on Indian history, folklore and epic genre. EPIC Channel has announced a content partnership with SonyLIV, which is a video on…

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BoAt – Plug into Nirvana

In 2015 Aman Gupta and Sameer Mehta started a creative brand high on fashion and technology ‘BoAt’. It is owned by Imagine Marketing who made their competitors to introduce a lower…

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Ikea’s Futuristic Approach

Ikea the world’s largest furniture retailer, is the quintessential global cult brand. In the year 2016, more than 771 million shoppers flocked to the Scandinavian retailers’ 368 huge stores, in…

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Forever Barbie

During the 1950s Ruth Handler, one of the owners of the Mattel Toy Company, noticed her daughter putting dresses on her paper dolls and got the idea for making a three-dimensional…

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End of Horlicks Era!

The malted milk drink “Horlicks” came a really long way in these past 140 years. Horlicks began its journey in the UK by two brothers William and James Horlick. In…

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Ritz Carlton

Ritz Carlton was founded in the year 1983. The hotel provides luxury, elegance, and glamour and belongs to the Hospitality and Tourism industry. The luxury chain is a subsidiary of…

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Foodpanda – The Ebb and Flow story

Founded in 2012, Germany’s Berlin-based Foodpanda is a global food delivery company present across 190 cities in 12 countries including Singapore, Thailand, Malaysia, HongKong, Taiwan among others. Its India business…

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Fevicol – The King of Adhesive Market

Fevicol, one of the most iconic brand in India is owned by Pidillite industries since 1959. Today, Fevicol is not only marketed in India but also in 54 countries across…

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Order food online on Zomato!

Restaurant search and discovery platform Zomato stays successful by eyeing different aspects of the online food and restaurant business. The team has worked towards changing Zomato from just a search and…

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