Integrated Marketing Communications (IMC) is one of the reasons for Burger King to be the second-largest fast-food hamburger chain in the world. IMC involves carefully integrating and coordinating the company’s communication channels to deliver a clear, consistent, and compelling message about the organization and its product. The IMC channels of Burger King are a blend …
Marketing for a sustainable future for The Guardian- was a three-year turnaround strategy, with the ultimate aim of turning the paper’s fortunes around and securing its sustainability. The plan transformed the troubled newspaper, which just three years prior was showing some £80 M in operating losses, into a sustainable, reader-driven, global digital media business. …
Audible lead the spoken entertainment market since its inception in 1995. Later in 2008, it was bought by the e-commerce giant Amazon. It penetrated the Indian market in November 2018 with the subscription-based audiobook service integrated with Amazon Echo. With a curated mix of over a range of around 200,000 audiobooks, radio, television programs, and …
AMAZON AUDIBLE ROLLS OUT NEW MARKETING CAMPAIGN FOR “SUNO” Read More »
The reach of the internet is enormous and technology has changed the way of marketing. It has re-invented the branding strategies and has led growth to the new way of marketing which is easy, convenient, price-effective and result-oriented in its own way. Here are a few practices when implemented offline and online, complement each other …
Role of offline and online platforms in building a brand Read More »
Transparency means full disclosure of the product or service that you are offering. It goes against the traditional marketing where beautiful and integrated lies are used to win customers. “But better to get hurt by the truth than comforted with a lie.” is a quote we all know and that is now the emerging new …
Sometimes demonstrating words are enough to change the wheel of fortune of a brand and as quoted by Great Isaiah Mustafa, “Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.” The Shulton Company, an original producer of Old Spice, was founded in 1934 by William Lightfoot …
Coca- Cola is likely to pick up a significant stake in Café Coffee Day (CCD) as a chance to hedges risks that come with its carbonated drinks business. It is also a good time for Coca- Cola to take this step as the Café’s space is blooming recently. With a footprint of 1,750 cafes, CCD …
Coca-Cola is in exclusive talks with Cafe Coffee Day for acquiring stake Read More »
EPIC TV is an Indian television channel that focuses on Indian history, folklore and epic genre. EPIC Channel has announced a content partnership with SonyLIV, which is a video on demand (vod) platform. This collaboration will allow the SonyLIV users to access 24X7, as well as the live-stream of the Channels, feed, anytime. Reasons behind …
In 2015 Aman Gupta and Sameer Mehta started a creative brand high on fashion and technology ‘BoAt’. It is owned by Imagine Marketing who made their competitors to introduce a lower version of their product in India. The main purpose of BoAt is to give a quality ‘fashionable’ audio products and accessories to millennials. They introduced a term …
Ikea the world’s largest furniture retailer, is the quintessential global cult brand. In the year 2016, more than 771 million shoppers flocked to the Scandinavian retailers’ 368 huge stores, in 51 countries. The same year Ikea generated revenues of more than $37 billion. That’s an average of about $100 million per store annually, more than …
