BRAND STORIES

Domino’s is a Pizza company, a tech company, or a delivery company?

Key Takeaways: It is surprising that more than half of Domino’s Pizza sales in Q4 of 2020 came from the Domino’s app, with only a quarter of it from Zomato and Swiggy. Domino’s in India has a market share of more than 70 percent. Domino’s is continuously opening new locations since additional stores let the …

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If your day is incomplete without your favorite cup of chai, this fascinating story is for you.

Key takeaways In 2012 there were more than 1800 coffee cafes in India, even though chai was by far the more popular choice of beverage. Two IIT graduates who are tea lovers launched their tea brand “Chaayos”, after viewing the opportunity for the tea business in India. Different varieties of tea were incorporated by Chaayos …

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How Indigo take-offs its profit while other’s profits were landing on the ground

Key Takeaways: – If you’re in the business to serve the common man of India, then always remember people are willing to live king size but they don’t like paying king size. If we want a decent number of customers, applying the cost filter is the only thing that matters the most. Indigo Airlines was …

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BYJU’s Success Story & The Most Valued Startup of India.

KEY TAKEAWAYS: – The most significant benefit of using Byju’s is the low cost. Byju’s courses are less expensive when compared to those in major cities. It is less expensive than taking lessons at a university. Students can learn at anytime from anywhere. Students may learn while having fun. Byju’s Professors and teachers are highly …

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IKEA- Ad Campaigns and their Marketing Strategies

IKEA aims at creating an experience and not products. Investing in content marketing. Get to know the customers by keeping it real and unique. Bringing the family closer. Sharing responsibilities. IKEA is a Sweden based company. It was the world’s largest furniture retailer that specialized in stylish but inexpensive designed furniture. The founder of IKEA …

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