BRAND STORIES

Key takeaways: To understand the importance of the changing market Understanding the key takeaways of the book ‘who moved my cheese’ Understanding cases and brand stories of changing with the market and relating them to phrases of the book. In today’s Changing Market and the world, we all are trying to adapt and so are […]

Key Takeaways: It is surprising that more than half of Domino’s Pizza sales in Q4 of 2020 came from the Domino’s app, with only a quarter of it from Zomato and Swiggy. Domino’s in India has a market share of more than 70 percent. Domino’s is continuously opening new locations since additional stores let the

Key takeaways In 2012 there were more than 1800 coffee cafes in India, even though chai was by far the more popular choice of beverage. Two IIT graduates who are tea lovers launched their tea brand “Chaayos”, after viewing the opportunity for the tea business in India. Different varieties of tea were incorporated by Chaayos

Key Takeaways Boat is a consumer electronics startup based in Delhi which was started in 2016. Boat’s advertising and marketing method proves how even a younger organization can create a huge brand, in a quick span. Boat lifestyle gives its merchandise in a manner that doesn’t need too much branding, they make their packaging in

Key Takeaways: – If you’re in the business to serve the common man of India, then always remember people are willing to live king size but they don’t like paying king size. If we want a decent number of customers, applying the cost filter is the only thing that matters the most. Indigo Airlines was

Key Takeaways Reebok’s journey begins when the Foster brothers named their sports company after a South African gazelle. It once held the no 1 spot in the sports segment with competition from Nike and Adidas. It was making 1.82 b in sales as compared to Nike’s 1.71b in 1989. Adidas bought Reebok in 2006 for

Key Takeaways: Club Mahindra started with a concept to help the families to spend their quality time together at their dream destination. It provides families with ownership over the place for a particular period every year. It operates more than 100 unique concepts of resorts worldwide and is the largest vacation ownership brand outside the

Key Takeaways Lijjat Papad started with a scope of making the women invest their 4-5 hours daily and make money for the sole purpose of making them empowered. Its focus was on making the Lijjat sister’s equal owners of the company irrespective of their position, caste and culture. Till now, the same business strategy is

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