BRAND STORIES

A Campaign that revived The Guardian’s revenues

  Marketing for a sustainable future for The Guardian- was a three-year turnaround strategy, with the ultimate aim of turning the paper’s fortunes around and securing its sustainability. The plan…

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AMAZON AUDIBLE ROLLS OUT NEW MARKETING CAMPAIGN FOR “SUNO”

Audible lead the spoken entertainment market since its inception in 1995. Later in 2008, it was bought by the e-commerce giant Amazon. It penetrated the Indian market in November 2018…

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Role of offline and online platforms in building a brand

The reach of the internet is enormous and technology has changed the way of marketing. It has re-invented the branding strategies and has led growth to the new way of…

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Transparency as key to winning customers

Transparency means full disclosure of the product or service that you are offering. It goes against the traditional marketing where beautiful and integrated lies are used to win customers. “But…

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Old Spice – The Ship that Sailed

Sometimes demonstrating words are enough to change the wheel of fortune of a brand and as quoted by Great Isaiah Mustafa, “Anything is possible when your man smells like Old…

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Coca-Cola is in exclusive talks with Cafe Coffee Day for acquiring stake

Coca- Cola is likely to pick up a significant stake in Café Coffee Day (CCD) as a chance to hedges risks that come with its carbonated drinks business. It is…

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EPIC TV’s partnership with SonyLIV

EPIC TV is an Indian television channel that focuses on Indian history, folklore and epic genre. EPIC Channel has announced a content partnership with SonyLIV, which is a video on…

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BoAt – Plug into Nirvana

In 2015 Aman Gupta and Sameer Mehta started a creative brand high on fashion and technology ‘BoAt’. It is owned by Imagine Marketing who made their competitors to introduce a lower…

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Ikea’s Futuristic Approach

Ikea the world’s largest furniture retailer, is the quintessential global cult brand. In the year 2016, more than 771 million shoppers flocked to the Scandinavian retailers’ 368 huge stores, in…

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Forever Barbie

During the 1950s Ruth Handler, one of the owners of the Mattel Toy Company, noticed her daughter putting dresses on her paper dolls and got the idea for making a three-dimensional…

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