Key Takeaways: It is surprising that more than half of Domino’s Pizza sales in Q4 of 2020 came from the Domino’s app, with only a quarter of it from Zomato and Swiggy. Domino’s in India has a market share of more than 70 percent. Domino’s is continuously opening new locations since additional stores let the …
Domino’s is a Pizza company, a tech company, or a delivery company? Read More »
Key takeaways In 2012 there were more than 1800 coffee cafes in India, even though chai was by far the more popular choice of beverage. Two IIT graduates who are tea lovers launched their tea brand “Chaayos”, after viewing the opportunity for the tea business in India. Different varieties of tea were incorporated by Chaayos …
Key Takeaways Boat is a consumer electronics startup based in Delhi which was started in 2016. Boat’s advertising and marketing method proves how even a younger organization can create a huge brand, in a quick span. Boat lifestyle gives its merchandise in a manner that doesn’t need too much branding, they make their packaging in …
Key Takeaways: – If you’re in the business to serve the common man of India, then always remember people are willing to live king size but they don’t like paying king size. If we want a decent number of customers, applying the cost filter is the only thing that matters the most. Indigo Airlines was …
How Indigo take-offs its profit while other’s profits were landing on the ground Read More »
Key Takeaways Reebok’s journey begins when the Foster brothers named their sports company after a South African gazelle. It once held the no 1 spot in the sports segment with competition from Nike and Adidas. It was making 1.82 b in sales as compared to Nike’s 1.71b in 1989. Adidas bought Reebok in 2006 for …
Key Takeaways: Club Mahindra started with a concept to help the families to spend their quality time together at their dream destination. It provides families with ownership over the place for a particular period every year. It operates more than 100 unique concepts of resorts worldwide and is the largest vacation ownership brand outside the …
Own A Home To Every Travel Destination: CLUB MAHINDRA Read More »
Key Takeaways Lijjat Papad started with a scope of making the women invest their 4-5 hours daily and make money for the sole purpose of making them empowered. Its focus was on making the Lijjat sister’s equal owners of the company irrespective of their position, caste and culture. Till now, the same business strategy is …
Key Takeaways The firms using Blue Ocean tend to be innovators of their time. From a marketing point of view, Blue Ocean is considered an uncontested or unexploited market space. Blue Ocean helps to describe a new market with little barriers that stand in the way of innovators. Various analytical tools and frameworks are used …
4 well-known brands Moving to Blue Ocean Strategy Read More »
KEY TAKEAWAYS: – The most significant benefit of using Byju’s is the low cost. Byju’s courses are less expensive when compared to those in major cities. It is less expensive than taking lessons at a university. Students can learn at anytime from anywhere. Students may learn while having fun. Byju’s Professors and teachers are highly …
BYJU’s Success Story & The Most Valued Startup of India. Read More »
IKEA aims at creating an experience and not products. Investing in content marketing. Get to know the customers by keeping it real and unique. Bringing the family closer. Sharing responsibilities. IKEA is a Sweden based company. It was the world’s largest furniture retailer that specialized in stylish but inexpensive designed furniture. The founder of IKEA …
IKEA- Ad Campaigns and their Marketing Strategies Read More »
