Why did WeChat not work for India?

WeChat is a phenomenal super app that the Chinese use for everything – to hail a taxi, order food, or buy movie tickets and medicines. After reaching its first 100…

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Brand story of Marks and Spencer

With changes in lifestyle, as more and more women in urban India are taking to western wear, M&S brings in quality fashion for urban Indian men and women. Don’t ask…

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T Series Success Story

T series, India’s largest music company and film production company owned by Super Cassettes Industries Private Limited (SCIL) has seen new heights after Bhushan Kumar the son of Late Shri…

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Google at 20 years old

4 September 1998 was the birth of Google out of a garage. What started off as a simple search engine is now a huge conglomerate known for innovative thinking and…

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Bagging it all- Baggit

“She evaluated her competence in the experience of her dreams, not years.” Nina Lekhi is one of the beings, who have an uncompromising mind, an unending desire to achieve more….

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RIP Tata Nano

The 10 year anniversary of the launch of Tata Nano is near, a car which was unveiled in 2009 targeting the families who use bikes as a form of travel. It…

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This startup’s story is healthy and RAW

Anuj Rakyan’s startup story is literally a ‘healthy’ one. He was looking for work he’d love and at the same time, wanted to change his lifestyle for the better. After multiple recoveries from…

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Who doesn’t like to give a special touch to his/her bike, it’s all about showing what you are or we can say a bike is the replica of rider’s identity….

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Ad wars: HUL files a caveat petition in HC against Emami

Hindustan Unilever has filed a caveat petition in the Mumbai High Court against Emami, anticipating the rival to approach the court against an HUL ad that takes a pot-shot at…

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When we think about a brand we consider everything from the logo, the website, social media experiences, the product that they offer as well as the customer experience. In short,…

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