BRAND STORIES

Role of offline and online platforms in building a brand

The reach of the internet is enormous and technology has changed the way of marketing. It has re-invented the branding strategies and has led growth to the new way of…

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Transparency as key to winning customers

Transparency means full disclosure of the product or service that you are offering. It goes against the traditional marketing where beautiful and integrated lies are used to win customers. “But…

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Old Spice – The Ship that Sailed

Sometimes demonstrating words are enough to change the wheel of fortune of a brand and as quoted by Great Isaiah Mustafa, “Anything is possible when your man smells like Old…

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Coca-Cola is in exclusive talks with Cafe Coffee Day for acquiring stake

Coca- Cola is likely to pick up a significant stake in Café Coffee Day (CCD) as a chance to hedges risks that come with its carbonated drinks business. It is…

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EPIC TV’s partnership with SonyLIV

EPIC TV is an Indian television channel that focuses on Indian history, folklore and epic genre. EPIC Channel has announced a content partnership with SonyLIV, which is a video on…

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BoAt – Plug into Nirvana

In 2015 Aman Gupta and Sameer Mehta started a creative brand high on fashion and technology ‘BoAt’. It is owned by Imagine Marketing who made their competitors to introduce a lower…

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Ikea’s Futuristic Approach

Ikea the world’s largest furniture retailer, is the quintessential global cult brand. In the year 2016, more than 771 million shoppers flocked to the Scandinavian retailers’ 368 huge stores, in…

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Forever Barbie

During the 1950s Ruth Handler, one of the owners of the Mattel Toy Company, noticed her daughter putting dresses on her paper dolls and got the idea for making a three-dimensional…

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End of Horlicks Era!

The malted milk drink “Horlicks” came a really long way in these past 140 years. Horlicks began its journey in the UK by two brothers William and James Horlick. In…

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Ritz Carlton

Ritz Carlton was founded in the year 1983. The hotel provides luxury, elegance, and glamour and belongs to the Hospitality and Tourism industry. The luxury chain is a subsidiary of…

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