BRAND STORIES

IMC Strategy of Burger King

Integrated Marketing Communications (IMC) is one of the reasons for Burger King to be the second-largest fast-food hamburger chain in the world. IMC involves carefully integrating and coordinating the company’s communication channels to deliver a clear, consistent, and compelling message about the organization and its product. The IMC channels of Burger King are a blend …

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A Campaign that revived The Guardian’s revenues

  Marketing for a sustainable future for The Guardian- was a three-year turnaround strategy, with the ultimate aim of turning the paper’s fortunes around and securing its sustainability. The plan transformed the troubled newspaper, which just three years prior was showing some £80 M in operating losses, into a sustainable, reader-driven, global digital media business. …

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AMAZON AUDIBLE ROLLS OUT NEW MARKETING CAMPAIGN FOR “SUNO”

Audible lead the spoken entertainment market since its inception in 1995. Later in 2008, it was bought by the e-commerce giant Amazon. It penetrated the Indian market in November 2018 with the subscription-based audiobook service integrated with Amazon Echo. With a curated mix of over a range of around 200,000 audiobooks, radio, television programs, and …

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Role of offline and online platforms in building a brand

The reach of the internet is enormous and technology has changed the way of marketing. It has re-invented the branding strategies and has led growth to the new way of marketing which is easy, convenient, price-effective and result-oriented in its own way. Here are a few practices when implemented offline and online, complement each other …

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Coca-Cola is in exclusive talks with Cafe Coffee Day for acquiring stake

Coca- Cola is likely to pick up a significant stake in Café Coffee Day (CCD) as a chance to hedges risks that come with its carbonated drinks business. It is also a good time for Coca- Cola to take this step as the Café’s space is blooming recently. With a footprint of 1,750 cafes, CCD …

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