BRAND STORIES

Ikea’s Futuristic Approach

Ikea the world’s largest furniture retailer, is the quintessential global cult brand. In the year 2016, more than 771 million shoppers flocked to the Scandinavian retailers’ 368 huge stores, in…

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Forever Barbie

During the 1950s Ruth Handler, one of the owners of the Mattel Toy Company, noticed her daughter putting dresses on her paper dolls and got the idea for making a three-dimensional…

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End of Horlicks Era!

The malted milk drink “Horlicks” came a really long way in these past 140 years. Horlicks began its journey in the UK by two brothers William and James Horlick. In…

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Ritz Carlton

Ritz Carlton was founded in the year 1983. The hotel provides luxury, elegance, and glamour and belongs to the Hospitality and Tourism industry. The luxury chain is a subsidiary of…

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Foodpanda – The Ebb and Flow story

Founded in 2012, Germany’s Berlin-based Foodpanda is a global food delivery company present across 190 cities in 12 countries including Singapore, Thailand, Malaysia, HongKong, Taiwan among others. Its India business…

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Fevicol – The King of Adhesive Market

Fevicol, one of the most iconic brand in India is owned by Pidillite industries since 1959. Today, Fevicol is not only marketed in India but also in 54 countries across…

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Order food online on Zomato!

Restaurant search and discovery platform Zomato stays successful by eyeing different aspects of the online food and restaurant business. The team has worked towards changing Zomato from just a search and…

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Why did WeChat not work for India?

WeChat is a phenomenal super app that the Chinese use for everything – to hail a taxi, order food, or buy movie tickets and medicines. After reaching its first 100…

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Brand story of Marks and Spencer

With changes in lifestyle, as more and more women in urban India are taking to western wear, M&S brings in quality fashion for urban Indian men and women. Don’t ask…

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T Series Success Story

T series, India’s largest music company and film production company owned by Super Cassettes Industries Private Limited (SCIL) has seen new heights after Bhushan Kumar the son of Late Shri…

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4th International Marketing Conference 2019

4th International Marketing Conference