BRAND STORIES

IKEA- Ad Campaigns and their Marketing Strategies

IKEA aims at creating an experience and not products. Investing in content marketing. Get to know the customers by keeping it real and unique. Bringing the family closer. Sharing responsibilities. IKEA is a Sweden based company. It was the world’s largest furniture retailer that specialized in stylish but inexpensive designed furniture. The founder of IKEA …

IKEA- Ad Campaigns and their Marketing Strategies Read More »

The Rise of Netflix

Netflix is an Over-The-Top (OTT) streaming service that offers a wide array of TV shows, movies, documentaries with web-connected devices. Initially, it operated by renting DVDs. It got a major advantage when it introduced the video streaming service in 2007. The company has grown extensively from being in DVD rental service to the king of …

The Rise of Netflix Read More »

A Campaign that revived The Guardian’s revenues

  Marketing for a sustainable future for The Guardian- was a three-year turnaround strategy, with the ultimate aim of turning the paper’s fortunes around and securing its sustainability. The plan transformed the troubled newspaper, which just three years prior was showing some £80 M in operating losses, into a sustainable, reader-driven, global digital media business. …

A Campaign that revived The Guardian’s revenues Read More »

AMAZON AUDIBLE ROLLS OUT NEW MARKETING CAMPAIGN FOR “SUNO”

Audible lead the spoken entertainment market since its inception in 1995. Later in 2008, it was bought by the e-commerce giant Amazon. It penetrated the Indian market in November 2018 with the subscription-based audiobook service integrated with Amazon Echo. With a curated mix of over a range of around 200,000 audiobooks, radio, television programs, and …

AMAZON AUDIBLE ROLLS OUT NEW MARKETING CAMPAIGN FOR “SUNO” Read More »

Role of offline and online platforms in building a brand

The reach of the internet is enormous and technology has changed the way of marketing. It has re-invented the branding strategies and has led growth to the new way of marketing which is easy, convenient, price-effective and result-oriented in its own way. Here are a few practices when implemented offline and online, complement each other …

Role of offline and online platforms in building a brand Read More »