BRAND STORIES

If your day is incomplete without your favorite cup of chai, this fascinating story is for you.

Key takeaways In 2012 there were more than 1800 coffee cafes in India, even though chai was by far the more popular choice of beverage. Two IIT graduates who are tea lovers launched their tea brand “Chaayos”, after viewing the opportunity for the tea business in India. Different varieties of tea were incorporated by Chaayos …

If your day is incomplete without your favorite cup of chai, this fascinating story is for you. Read More »

How Indigo take-offs its profit while other’s profits were landing on the ground

Key Takeaways: – If you’re in the business to serve the common man of India, then always remember people are willing to live king size but they don’t like paying king size. If we want a decent number of customers, applying the cost filter is the only thing that matters the most. Indigo Airlines was …

How Indigo take-offs its profit while other’s profits were landing on the ground Read More »

BYJU’s Success Story & The Most Valued Startup of India.

KEY TAKEAWAYS: – The most significant benefit of using Byju’s is the low cost. Byju’s courses are less expensive when compared to those in major cities. It is less expensive than taking lessons at a university. Students can learn at anytime from anywhere. Students may learn while having fun. Byju’s Professors and teachers are highly …

BYJU’s Success Story & The Most Valued Startup of India. Read More »

IKEA- Ad Campaigns and their Marketing Strategies

IKEA aims at creating an experience and not products. Investing in content marketing. Get to know the customers by keeping it real and unique. Bringing the family closer. Sharing responsibilities. IKEA is a Sweden based company. It was the world’s largest furniture retailer that specialized in stylish but inexpensive designed furniture. The founder of IKEA …

IKEA- Ad Campaigns and their Marketing Strategies Read More »

Bournvita – A Massive Hit

Bournvita, a delicious chocolate health drink that is sometimes loved to be eaten raw! It is a brand of malted and chocolate malt drink mixes which is manufactured by Cadbury, a company of Mondelez International. Bournvita is the most popular brown beverages consumed as a milk supplement among children and mothers in India. In the 1870s, Cadbury shifted their …

Bournvita – A Massive Hit Read More »