Key Takeaways Lijjat Papad started with a scope of making the women invest their 4-5 hours daily and make money for the sole purpose of making them empowered. Its focus was on making the Lijjat sister’s equal owners of the company irrespective of their position, caste and culture. Till now, the same business strategy is […]
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Key Takeaways The firms using Blue Ocean tend to be innovators of their time. From a marketing point of view, Blue Ocean is considered an uncontested or unexploited market space. Blue Ocean helps to describe a new market with little barriers that stand in the way of innovators. Various analytical tools and frameworks are used
4 well-known brands Moving to Blue Ocean Strategy Read More »
KEY TAKEAWAYS: – The most significant benefit of using Byju’s is the low cost. Byju’s courses are less expensive when compared to those in major cities. It is less expensive than taking lessons at a university. Students can learn at anytime from anywhere. Students may learn while having fun. Byju’s Professors and teachers are highly
BYJU’s Success Story & The Most Valued Startup of India. Read More »
IKEA aims at creating an experience and not products. Investing in content marketing. Get to know the customers by keeping it real and unique. Bringing the family closer. Sharing responsibilities. IKEA is a Sweden based company. It was the world’s largest furniture retailer that specialized in stylish but inexpensive designed furniture. The founder of IKEA
IKEA- Ad Campaigns and their Marketing Strategies Read More »
Bournvita, a delicious chocolate health drink that is sometimes loved to be eaten raw! It is a brand of malted and chocolate malt drink mixes which is manufactured by Cadbury, a company of Mondelez International. Bournvita is the most popular brown beverages consumed as a milk supplement among children and mothers in India. In the 1870s, Cadbury shifted their
Bournvita – A Massive Hit Read More »
Netflix is an Over-The-Top (OTT) streaming service that offers a wide array of TV shows, movies, documentaries with web-connected devices. Initially, it operated by renting DVDs. It got a major advantage when it introduced the video streaming service in 2007. The company has grown extensively from being in DVD rental service to the king of
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Indian Market has seen tremendous growth for baby care products. FirstCry is one of the most successful baby care products brands in India. It is an e-commerce store which was launched in the year 2010. The website showcases products right from baby blankets, clothes, and cots for newborns to toys, puzzles and games for older
FirstCry’s Brand Strategy Read More »
Moment Marketing has taken a front seat ever since the emergence of social media platforms. Amul, a dairy brand, is the pioneer in Moment Marketing. The Amul girl has always spoken about current political and non-political scenarios. Initially, Amul would use above-the-line and below-the-line mediums but with the rise in the use of social media
Amul: Way Ahead in Moment Marketing Read More »
Integrated Marketing Communications (IMC) is one of the reasons for Burger King to be the second-largest fast-food hamburger chain in the world. IMC involves carefully integrating and coordinating the company’s communication channels to deliver a clear, consistent, and compelling message about the organization and its product. The IMC channels of Burger King are a blend
IMC Strategy of Burger King Read More »
Marketing for a sustainable future for The Guardian- was a three-year turnaround strategy, with the ultimate aim of turning the paper’s fortunes around and securing its sustainability. The plan transformed the troubled newspaper, which just three years prior was showing some £80 M in operating losses, into a sustainable, reader-driven, global digital media business.
A Campaign that revived The Guardian’s revenues Read More »
