IKEA- Ad Campaigns and their Marketing Strategies

IKEA aims at creating an experience and not products. Investing in content marketing. Get to know the customers by keeping it real and unique. Bringing the family closer. Sharing responsibilities. IKEA is a Sweden based company. It was the world’s largest furniture retailer that specialized in stylish but inexpensive designed furniture. The founder of IKEA […]

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Bournvita – A Massive Hit

Bournvita, a delicious chocolate health drink that is sometimes loved to be eaten raw! It is a brand of malted and chocolate malt drink mixes which is manufactured by Cadbury, a company of Mondelez International. Bournvita is the most popular brown beverages consumed as a milk supplement among children and mothers in India. In the 1870s, Cadbury shifted their

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The Rise of Netflix

Netflix is an Over-The-Top (OTT) streaming service that offers a wide array of TV shows, movies, documentaries with web-connected devices. Initially, it operated by renting DVDs. It got a major advantage when it introduced the video streaming service in 2007. The company has grown extensively from being in DVD rental service to the king of

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IMC Strategy of Burger King

Integrated Marketing Communications (IMC) is one of the reasons for Burger King to be the second-largest fast-food hamburger chain in the world. IMC involves carefully integrating and coordinating the company’s communication channels to deliver a clear, consistent, and compelling message about the organization and its product. The IMC channels of Burger King are a blend

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A Campaign that revived The Guardian’s revenues

  Marketing for a sustainable future for The Guardian- was a three-year turnaround strategy, with the ultimate aim of turning the paper’s fortunes around and securing its sustainability. The plan transformed the troubled newspaper, which just three years prior was showing some £80 M in operating losses, into a sustainable, reader-driven, global digital media business.

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Audible lead the spoken entertainment market since its inception in 1995. Later in 2008, it was bought by the e-commerce giant Amazon. It penetrated the Indian market in November 2018 with the subscription-based audiobook service integrated with Amazon Echo. With a curated mix of over a range of around 200,000 audiobooks, radio, television programs, and