BRAND STORIES

Audible lead the spoken entertainment market since its inception in 1995. Later in 2008, it was bought by the e-commerce giant Amazon. It penetrated the Indian market in November 2018 with the subscription-based audiobook service integrated with Amazon Echo. With a curated mix of over a range of around 200,000 audiobooks, radio, television programs, and […]

The reach of the internet is enormous and technology has changed the way of marketing. It has re-invented the branding strategies and has led growth to the new way of marketing which is easy, convenient, price-effective and result-oriented in its own way. Here are a few practices when implemented offline and online, complement each other

Transparency means full disclosure of the product or service that you are offering. It goes against the traditional marketing where beautiful and integrated lies are used to win customers. “But better to get hurt by the truth than comforted with a lie.” is a quote we all know and that is now the emerging new

Sometimes demonstrating words are enough to change the wheel of fortune of a brand and as quoted by Great Isaiah Mustafa, “Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.” The Shulton Company, an original producer of Old Spice, was founded in 1934 by William Lightfoot

Coca- Cola is likely to pick up a significant stake in Café Coffee Day (CCD) as a chance to hedges risks that come with its carbonated drinks business. It is also a good time for Coca- Cola to take this step as the Café’s space is blooming recently. With a footprint of 1,750 cafes, CCD

EPIC TV is an Indian television channel that focuses on Indian history, folklore and epic genre. EPIC Channel has announced a content partnership with SonyLIV, which is a video on demand (vod) platform. This collaboration will allow the SonyLIV users to access 24X7, as well as the live-stream of the Channels, feed, anytime. Reasons behind

Ikea the world’s largest furniture retailer, is the quintessential global cult brand. In the year 2016, more than 771 million shoppers flocked to the Scandinavian retailers’ 368 huge stores, in 51 countries. The same year Ikea generated revenues of more than $37 billion. That’s an average of about $100 million per store annually, more than

During the 1950s Ruth Handler, one of the owners of the Mattel Toy Company, noticed her daughter putting dresses on her paper dolls and got the idea for making a three-dimensional fashion doll that girls could dress and undress. Mattel introduced their new doll named Barbie at the 1959 American Toy Fair in New York City. The

The malted milk drink “Horlicks” came a really long way in these past 140 years. Horlicks began its journey in the UK by two brothers William and James Horlick. In very few years of its launch, it became a part of many household’s daily routines.    Horlicks became a savior for many people in different