EPIC TV’s partnership with SonyLIV

EPIC TV is an Indian television channel that focuses on Indian history, folklore and epic genre.

EPIC Channel has announced a content partnership with SonyLIV, which is a video on demand (vod) platform. This collaboration will allow the SonyLIV users to access 24X7, as well as the live-stream of the Channels, feed, anytime.

Reasons behind the partnership are as follows:

  1. To provide an entertaining and user- friendly experience to the customers.
  1. To offer comprehensive entertainment, whilst undertaking the importance of convenience and accessibility towards the same.
  1. To expense the SonyLiv users to a new world of Infotainment.
  1. To fortify SonyLiv’s content catalog and offer an all-inclusive viewing experience to their customers.

The partnership is a chance for SonLiv to add on to the experience they provide to their users. This will help them increase their customer base to a whole new level. The content that will be showed on SonyLiv will bring new viewers on board who will enjoy the shows as much as the existing viewers.

Uday Sodhi, business head, digital, Sony Pictures Networks India, says,

“EPIC Channel is among the top content creators in the Industry. The act of life streaming their content will attract a new set of loyal customers on our platform, which will heighten the engagements.”

EPIC is home to a premium library of high-quality, India-centric content in high-definition (HD) format. It airs shows like Regiment Diaries, Tyohaar Ki Thaali, Raja Rasoi Aur Andaaz Anokha, Umeed India and the upcoming Lost Recipes Season 2.

Link: https://brandequity.economictimes.indiatimes.com/news/business-of-brands/epic-tv-announces-partnership-with-sonyliv/69839011


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