During the 1950s Ruth Handler, one of the owners of the Mattel Toy Company, noticed her daughter putting dresses on her paper dolls and got the idea for making a three-dimensional fashion doll that girls could dress and undress. Mattel introduced their new doll named Barbie at the 1959 American Toy Fair in New York City. The […]
The malted milk drink “Horlicks” came a really long way in these past 140 years. Horlicks began its journey in the UK by two brothers William and James Horlick. In very few years of its launch, it became a part of many household’s daily routines. Horlicks became a savior for many people in different
End of Horlicks Era! Read More »
Ritz Carlton was founded in the year 1983. The hotel provides luxury, elegance, and glamour and belongs to the Hospitality and Tourism industry. The luxury chain is a subsidiary of its parent company Marriott International. Ritz Carlton is known for its customer centricity. If we have given our customized preference for anything, be it bed or
Founded in 2012, Germany’s Berlin-based Foodpanda is a global food delivery company present across 190 cities in 12 countries including Singapore, Thailand, Malaysia, HongKong, Taiwan among others. Its India business was acquired by Ola in December last year for $200 million. Foodpanda has been in the news for a long time for its extraneous relation
Foodpanda – The Ebb and Flow story Read More »
Fevicol, one of the most iconic brand in India is owned by Pidillite industries since 1959. Today, Fevicol is not only marketed in India but also in 54 countries across the globe. And it has been a market leader of the adhesive market from a decade. Initially, it only catered to carpenters as Fevicol was
Fevicol – The King of Adhesive Market Read More »
Restaurant search and discovery platform Zomato stays successful by eyeing different aspects of the online food and restaurant business. The team has worked towards changing Zomato from just a search and discovery app to a product platform that can be integrated across different verticals of the business becoming a platform that brings together food suppliers, restaurants,
Order food online on Zomato! Read More »
WeChat is a phenomenal super app that the Chinese use for everything – to hail a taxi, order food, or buy movie tickets and medicines. After reaching its first 100 million users in just 433 days,WeChat decided to go global with the product. The idea was to take a product that was doing well in
Why did WeChat not work for India? Read More »
With changes in lifestyle, as more and more women in urban India are taking to western wear, M&S brings in quality fashion for urban Indian men and women. Don’t ask for the price. It’s a penny, said Michael Marks, a Jewish immigrant in England, when he opened his market stall in Leeds in 1884. His
Brand story of Marks and Spencer Read More »
T series, India’s largest music company and film production company owned by Super Cassettes Industries Private Limited (SCIL) has seen new heights after Bhushan Kumar the son of Late Shri Gulshan Kumar and brother Krishan Kumar took over T series after the death of Gulshan Kumar. T Series was initially founded by Gulshan Kumar as
T Series Success Story Read More »
4 September 1998 was the birth of Google out of a garage. What started off as a simple search engine is now a huge conglomerate known for innovative thinking and widespread diversification of products. By the early 2000s, Google search was already doing well. Yahoo Mail and Hotmail (owned by Microsoft) were the only popular
Google at 20 years old Read More »
