BRAND STORIES

Who doesn’t like to give a special touch to his/her bike, it’s all about showing what you are or we can say a bike is the replica of rider’s identity. We all know what vehicle customisation is, so what is different about Vardenchi or we can also ask WHAT IS VARDENCHI? Something that belongs to […]

Hindustan Unilever has filed a caveat petition in the Mumbai High Court against Emami, anticipating the rival to approach the court against an HUL ad that takes a pot-shot at Emami’s Fair and Handsome fairness cream for men.  HUL recently launched the new campaign, which names the rival’s brand, after re-launching the product. It is

When we think about a brand we consider everything from the logo, the website, social media experiences, the product that they offer as well as the customer experience. In short, your brand is the way your customer perceives you. Having a good eye-catching logo is very important to the branding of the company’s name. People

This is the story of a man who was the son of a small farmer, Mr Karsanbhai Patel. In the year 1969 Mr Patel stepped into the market with a clear vision to sell detergent powder at very low cost. He was a science graduate and was trying to mix soda ash with a few

Started in 1959 today Lijjat is more than just a household name for ‘Papad’. They begin their business operations with the operating expenditure of 80rs, the cooperative business movement begins to take off and now the annual sales of Lijjat are more than 3.5 billion excluding foreign sales. The unique selling proposition of LijjatPapad is

Personal branding is the practice of people marketing themselves and their careers as brands. A positive personal brand image would influence marketers and advertisers to rope in that celebrity to endorse products. Apart from promoting their films via channels like Facebook and Twitter, Bollywood stars also create space for enhancing their individual Brands. They are harnessing the

Future Group is one of India’s retail pioneers with multiple retail formats. They understand the soul of Indian consumers and connect a diverse and passionate community of Indian buyers, sellers and businesses.  Kishore Biyani is the CEO and founder of India’s largest listed retail company Future Retail Ltd. With more than over 17 million square

In today’s world where life is moving at a fast pace, the human being prefers to access money whenever he requires it. Many customers are choosing banks which would provide them Automated Teller Machine facility. The ATM is a machine which facilitates banking transactions and makes the customer’s life pretty easy.  So when exactly did

 When Kainaz Messman opened a small bakery and patisserie in Mumbai called ‘Theobroma’, she unwittingly created a Mecca of sorts in the world of patisserie pilgrimage. Since then Theobroma has become a leading food destination in a highly competitive environment. Theobroma is a Parsi family owned and managed bakery, patisserie and chocolaterie in Mumbai, India.

Today, as you embark to forge your own path, learn from the legacy of those who tread those same roads long-long ago. Hamdard is an un-missable name on the list, given that Rooh Afza is the most beloved drink in India and in other countries as well. The Unani system of medicine owes, as name suggests,