BRAND STORIES

The entire world is familiar with the famous Ferrari “prancing horse” There’s a unique story behind how the logo became the face of Ferrari today. The horse was initially the sign of the famous Francesco Baracca. He was a legendary pilot of the Italian Air Force in World War I, who depicted it on the […]

Hector Beverages launched Paper Boat with intent to recreate traditional drinks from old recipes. Hector test marketed Paper Boat in the Bengaluru market, with improved sales and enough buzz around the brand, it was launched in the northern market. Currently, the company has different flavours of products such as jamun, kala khatta, aamras, aam panna,

Quick Facts Samsung is a Multi-national South-Korean Company founded in 1938. It was originally meant to be a trading company. Right now it has a number of holding companies and subsidiaries united under the brand name of Samsung. It is the largest South Korean conglomerate. Samsung History Samsung started in 1938 as a small trading

Anita Roddick Founder of The Body Shop Founded: 1976 “If you think you’re too small to have an impact, try going to bed with a mosquito.”-Anita Roddick When Anita Roddick opened her first Body Shop, she didn’t expect to get rich. She just hoped to survive. Her plan was disarmingly simple-she would create a line

Aston Martin, the British manufacturer of Luxury sports cars is known for producing some of the best cars with unique designs and world class engineering (Part of the reason why it’s 007’s can’t-do-without). With over 140 locations around the world, the expanding Aston Martin dealer network offers a best quality of service and expertise for

Jamsetji Tata, the founder of the Tata group, started out by setting up cotton mills in Bombay and Nagpur. He had four dreams: to set-up an iron and steel company, a science institution, a luxury hotel, and a hydro-electric plant. He would go on to fulfil only one of these dreams in his lifetime: the

Virgin America says its mission is to make flying good again, with new planes, attractive fares, top-notch service and a host of amenities that reinvent domestic air travel. “The Virgin America experience is unlike any other in the skies, featuring mood-lit cabins with WiFi, custom-designed leather seats, power outlets and a video touch-screen at every seat back

• Maybelline New York, the number one global cosmetics brand with 200 products distributed around 129 countries. The reason behind this success is the unique history which leads to the evolution of the brand. • In 1913, young Chicago chemist Thomas Williams had an elder sister, Maybel, who was in love with a man who