BRAND STORIES

In today’s world where life is moving at a fast pace, the human being prefers to access money whenever he requires it. Many customers are choosing banks which would provide them Automated Teller Machine facility. The ATM is a machine which facilitates banking transactions and makes the customer’s life pretty easy.  So when exactly did […]

 When Kainaz Messman opened a small bakery and patisserie in Mumbai called ‘Theobroma’, she unwittingly created a Mecca of sorts in the world of patisserie pilgrimage. Since then Theobroma has become a leading food destination in a highly competitive environment. Theobroma is a Parsi family owned and managed bakery, patisserie and chocolaterie in Mumbai, India.

Today, as you embark to forge your own path, learn from the legacy of those who tread those same roads long-long ago. Hamdard is an un-missable name on the list, given that Rooh Afza is the most beloved drink in India and in other countries as well. The Unani system of medicine owes, as name suggests,

Asian Paints which was started by four friends in February 1942 is now India’s largest paint company and Asia’s third largest paint firm, boasts of its operations in 22 countries. Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil started Asian Paints in a small garage in Mumbai. During World War II in 1942, there

A quaint Mazgaon lane close to Dockyard Road station — is home to 41-year-old, Mumbai institution Wibs, the bread most city sandwich sellers swear by. Spearheading Wibs (short for Western India Baker’s Association) is the Irani trio — Khodadad, Hoshang and Shehryar.  Sliced bread was called ‘services bread’ back then because it was popular with the

One of the most iconic advertisements on the Indian television that clearly signifies the new marketing era and the re-born of very famous Vini Cosmetics. Everyone has used the Fogg deodorant at some point of time because it was marketed for its lesser usage every day and longitivity of smell and not on the cliché styling of fragrance and

In 1971, the oil business, the mainstay of Bombay Oil, was a commodity business with low margins. Parachute was sold in bulk, in tins of 15 litres to wholesalers. Parachute oil was seen by the traders and consumers as a superior product. But the wholesalers of Nagpur and Vidarbha knew the power of the Parachute

Six decades ago, an idea that changed the way the world buys, consumes and stores food was born, named Tetra Pak. The innovation addressed a social problem of food spoilage and its impact on human health. Tetra Pak was the first mover in the Indian market, and set up one the most advanced manufacturing plants

In 2009, VikramAgarwal, currently founder and director of GreenDot Health Foods resigned from the Globe Capacitors Group and decided to placate his ‘what next’ itch, by diversifying into food – his passion.  He studied the Indian snack market and found a gap between the Indian ‘namkeen’ and Western potato chips – Nachos. As the marketing

At a time when the Indian watch market was predominant with mechanical watches, Titan brought about a paradigm shift by introducing its futuristic Quartz technology. Titan changed the whole perspective of the people about watches being a time shower to a fashion and lifestyle accessory. Over the years since its inception, Titan has launched exciting