In 1920s. Edward Keventer, a Danish dairy entrepreneur, decided to establish dairy manufacturing units in India. The ownership of the company changed hands in 1940, with Ram Krishna Dalmia taking over the reins. Despite the chaos during the independence era, Keventers thrived, and already had over 48 distribution outlets across Delhi, including the famous Connaught […]
DS Group’s candy brand Pulse is a quiet sensation. The product was launched in mid-2015 in Kachha Aam (raw mango) flavour. In December 2016, Pulse was launched in Guava and Orange flavour all across India. What’s more, is that it has achieved the 100 crore mark without any formal advertising push. It all started with the company
Esbeda first opened the doors of its plush 2000 sq. ft. store in North Mumbai, in early 2006. A premium brand of ladies’ handbags and accessories, Esbeda offers a collection of exclusive and fashionable bags ranging from formal and chic to evening wear and bridal wear. Intouch Leather House India Pvt. Ltd first identified the
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One of the world’s leading supercar brands, renowned for their strikingly awesome looks, like jets and rockets coming out of them and the one which always makes the best bedroom wall poster! But did you know Lamborghini, the brand we see today was not actually a supercar brand?! The brand is the result of an
Cafe Coffee Day which was started by V.G. Siddhartha is now India’s largest coffee chain present in 209 cities with 1500 outlets. The coffee revolution began in 1996 with its first store in Bengaluru. G. Siddhartha, Chairman and MD of CCD belonged to a family who was into coffee growing business since 1870s. Initially it
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Bisleri is now a 5 decade old brand which is named after Signore Felice Bisleri, the person who introduced the concept of bottled water to India in 1965. The brand name Bisleri is so popular in India that it is used as generic name for bottled water. Felice Bisleri did not find the right method
Seven years before, Paytm started as a prepaid mobile recharge website. Currently, its business is not only limited to recharge but has expanded as an online payment platform for many leading internet based companies. In the year 2000, Vijay Shekhar Sharma started One97 Communications with a vision to build a powerful digital business across various
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In Switzerland in 1863, Julius Micheal Johannes Maggi developed a formula to bring added taste to meals. This marked the beginning of the Maggi brand and its lines of convenient food products in 1882. The Swiss Public Welfare Society commissioned Maggi to create a vegetable food product that would be quick to prepare and easy
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With Sallu bhai’s scores of fans, this brand just can’t avoid the limelight it receives, which is the largest selling point of the brand. It would be safe, then, to say that there is no mall, corner of the street or a human hang out in Mumbai where you can’t spot Being human. But what
It’s no news that India’s cosmetics market has always been one of interest to multi-internationals brands. This one has its high hand all over the place with supplies going from niche beauty parlors to money making salons. Let’s sneak into the strategy our beloved cosmetic producer uses not just in their shampoo bottles but in
