BRAND STORIES

LAMBORGHINI

One of the world’s leading supercar brands, renowned for their strikingly awesome looks, like jets and rockets coming out of them and the one which always makes the best bedroom wall poster! But did you know Lamborghini, the brand we see today was not actually a supercar brand?! The brand is the result of an […]

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Bisleri

Bisleri is now a 5 decade old brand which is named after Signore Felice Bisleri, the person who introduced the concept of bottled water to India in 1965. The brand name Bisleri is so popular in India that it is used as generic name for bottled water. Felice Bisleri did not find the right method

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Maggi- The Maggi Story

In Switzerland in 1863, Julius Micheal Johannes Maggi developed a formula to bring added taste to meals. This marked the beginning of the Maggi brand and its lines of convenient food products in 1882. The Swiss Public Welfare Society commissioned Maggi to create a vegetable food product that would be quick to prepare and easy

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Being human

With Sallu bhai’s scores of fans, this brand just can’t avoid the limelight it receives, which is the largest selling point of the brand. It would be safe, then, to say that there is no mall, corner of the street or a human hang out in Mumbai where you can’t spot Being human. But what

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L’Oreal

It’s no news that India’s cosmetics market has always been one of interest to multi-internationals brands. This one has its high hand all over the place with supplies going from niche beauty parlors to money making salons. Let’s sneak into the strategy our beloved cosmetic producer uses not just in their shampoo bottles but in

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Lufthansa Airlines

Sometimes when we just want to be transported from one place to another in the earth, we don’t just try and save our pockets, but also wish to choose some luxury. We want the travel to be one of its kind, and hence Lufthansa has always delivered happiness because the experience its fliers get, is

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Dunkin Donuts

What’s better than a place that serves doughnuts? A place that serves coffee, croissant sandwiches and over the top burgers along with it. Because, if you crave a doughnut, it makes all the sense to eat it as a dessert following a hearty burger or some wicked wraps or just alongside a sumptuous coffee preparation.

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Prada

The Devil Wears Prada owes its meaning and true essence of the volatility in fashion industry to the panache this brand has crated around its name. Fashion changes every day, but the brands who create a label are “in vogue” since a long time, strongly making and breaking the notions of “what we wear”. Fashion

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