It’s no news that India’s cosmetics market has always been one of interest to multi-internationals brands. This one has its high hand all over the place with supplies going from niche beauty parlors to money making salons. Let’s sneak into the strategy our beloved cosmetic producer uses not just in their shampoo bottles but in this budding competent industry:
L’Oreal S.A. is a French cosmetics company headquartered in Clichy, with a registered office in Paris. It is the world’s largest cosmetics company.
They have developed activities in the field of cosmetics, concentrating on hair colour, skincare, sun protection, make-up, perfume and hair.
L’Oreal has development and research centers in six places world-wide like Japan, France US and China and its products are available in one hundred and thirty countries of the world.
They provide free products and samples at salons to promote the new products.
The company carries out the survey of customers who have used their products and then publish the results as part of promotions.
The company also adopts “Viral Marketing Strategy” for some of their products where they are marketed through a marketing message.
L’Oreal is also known for its content marketing strategy through which they educate people continuously. Three key factors of this campaign are Education, Empowerment and Aspiration.
The company promotes itself as more than just a cosmetic and beauty brand but as a source of strength and confidence for its consumers. L’Oreal is vigilant about making sure its content empowers customers and leaves them with a positive outlook toward the brand.