Hamdard Ventures into New Vertical with RoohAfza Fusion Drinks

  • RoohAfza has been an all-time favourite for about a century, even before the advent of colas. The company with its original herbal and Unani roots has launched its new line of Fusion drinks.
  • This has been done by packing RoohAfza with pure juice and bridging the gap between the two. RoohAfza Fusion claims to have the cooling power of 10 herbs. This product was test marketed in 2016 in Delhi NCR and UP region.
  • Based on the information, the packaging has been revamped and the recipe has also been tweaked to match the demands. It will have 5 different flavours, namely, Lemon, Lychee, Orange, Orange-Pineapple and Mango.
  • “Go Red”, that’s the bridge between RoohAfza and Fusion. All the flavors of Fusion, be it mango or lemon, are all red in colour. The brand line was born from this, “Go Red”.
  • RoohAfza is looking to reach out to new consumers like the young and the millennial while retaining the loyal customers.
Source: http://bit.ly/2r6poZS


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