MTR Launches 3 Minute Breakfast Campaign

  • MTR Foods has launched a new range of Indian breakfasts called the 3 minute breakfast with a 360-degree media campaign including 3 TVCs and a digital film.
  • Based on the insight that breakfast is the most rushed and most skipped meal of the day, these MTR products can be consumed at home or on the go.
  • The organized breakfast market in India is driven by a need for convenience with consumers sometimes forgoing breakfast due to severe time crunch in the mornings.
  • The MTR 3 Minute Breakfast will give Indians easy access to a hot, comforting range of Indian breakfast that they prefer in 3 minutes by just adding hot water.


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