Sometimes when we just want to be transported from one place to another in the earth, we don’t just try and save our pockets, but also wish to choose some luxury. We want the travel to be one of its kind, and hence Lufthansa has always delivered happiness because the experience its fliers get, is one of its kind.
Lufthansa is the largest airline in Germany, and the second largest in Europe. It was founded in Cologne on 6 January 1953.
Their registered office and corporate headquarters are in Cologne. The main operations base, called Lufthansa Aviation Centre (LAC), is at Lufthansa’s primary hub at Frankfurt Airport.
Lufthansa is the largest airline in Germany and after including its subsidiaries largest in Europe in terms of fleet size and a number of passengers carried. Its services have extended to one hundred and ninety-seven international destinations.
It offers promotional codes to its loyal customers through which they can avail discount on their travel.
For most of their promotions, they rely on digital as well as social media. They also engage with their clients through the mobile app.
Ad campaigns are also run through Lufthansa brand channel.
Lufthansa India has recently rolled out the new ad campaign, ‘More Indian than You Think’. The campaign aims to showcase the influence of India around the world and shows how the brand is connected with the Indian community.
They are launching a new marketing campaign which will appear exclusively on social media. Using the # “inspired by homesickness”, it will examine the concept of belonging and how travel experiences influence the development of our personalities.
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