Hindustan Unilever (HUL) is bringing its skin care brand, Citra, to India.
HUL is planning to get more specialist brands such as Citra in India soon & also ramp up the Indulekha brand, the specialist hair care Ayurvedic brand from the company.
Citra houses a bouquet of products, including hand and body lotions, body scrubs, facial wash and facial moisturizers.
Citra targets women consumers aged between 15 to 35 years.
It is available in Indonesia, Thailand, & West Asia, etc.
Unilever recently opened Aktivasi Rumah Cantik Citra in Indonesia as a spa house where customers can experience all Citra products.
Citra will further strengthen HUL’s dominance in skin care and also ward off competition from herbal players like Patanjali, Dabur & Himalaya.
HUL has already launched Lever Ayush in South India in a bid to step up its presence in the naturals space & will roll it out quickly in the rest of the country.
Lever Ayush offers a basket of products, including soaps, toothpaste, conditioners, facewash, among others.
