HUL to launch skin care brand Citra

  • Hindustan Unilever (HUL) is bringing its skin care brand, Citra, to India. 
  • HUL is planning to get more specialist brands such as Citra in India soon & also ramp up the Indulekha brand, the specialist hair care Ayurvedic brand from the company.
  • Citra houses a bouquet of products, including hand and body lotions, body scrubs, facial wash and facial moisturizers.
  • Citra targets women consumers aged between 15 to 35 years.
  • It is available in Indonesia, Thailand, & West Asia, etc. 
  • Unilever recently opened Aktivasi Rumah Cantik Citra in Indonesia as a spa house where customers can experience all Citra products.
  • Citra will further strengthen HUL’s dominance in skin care and also ward off competition from herbal players like Patanjali, Dabur & Himalaya.
  • HUL has already launched Lever Ayush in South India in a bid to step up its presence in the naturals space & will roll it out quickly in the rest of the country.
  • Lever Ayush offers a basket of products, including soaps, toothpaste, conditioners, facewash, among others.
Source: http://bit.ly/2q5gWqy

 

1 thought on “HUL to launch skin care brand Citra”

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