Chai time or breakfast, the biscuit tradition of Indian snack routine will never be obsolete. This was aptly identified and exploited by Britannia which only led to us devouring our Good days, Little hearts and the chocolate lover’s Bourbon. So what made the robust marketing of the brand, let’s have a look ? The Company …
Nothing speaks panache like a Louis Vuitton bag flaunting a glamorous logo. The brand’s high-end status is nothing but by the virtue of its owner’s marketing strategies which savour both, exclusivity and class. So let’s have a look at the same. In 1854, Louis decided to open his own company. He started advertising his company …
The first Starbucks opened in 1971, the company was a single store in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders. As the world’s largest roaster and retailer of specialty coffee, Starbucks has an impressive creative …
STARBUCKS: How a Topless Mermaid Made the Starbucks Cup an Icon Read More »
The entire world is familiar with the famous Ferrari “prancing horse” There’s a unique story behind how the logo became the face of Ferrari today. The horse was initially the sign of the famous Francesco Baracca. He was a legendary pilot of the Italian Air Force in World War I, who depicted it on the …
Hector Beverages launched Paper Boat with intent to recreate traditional drinks from old recipes. Hector test marketed Paper Boat in the Bengaluru market, with improved sales and enough buzz around the brand, it was launched in the northern market. Currently, the company has different flavours of products such as jamun, kala khatta, aamras, aam panna, …
Paper Boat- If you could make people taste memories, you should. Read More »
Quick Facts Samsung is a Multi-national South-Korean Company founded in 1938. It was originally meant to be a trading company. Right now it has a number of holding companies and subsidiaries united under the brand name of Samsung. It is the largest South Korean conglomerate. Samsung History Samsung started in 1938 as a small trading …
Anita Roddick Founder of The Body Shop Founded: 1976 “If you think you’re too small to have an impact, try going to bed with a mosquito.”-Anita Roddick When Anita Roddick opened her first Body Shop, she didn’t expect to get rich. She just hoped to survive. Her plan was disarmingly simple-she would create a line …
Aston Martin, the British manufacturer of Luxury sports cars is known for producing some of the best cars with unique designs and world class engineering (Part of the reason why it’s 007’s can’t-do-without). With over 140 locations around the world, the expanding Aston Martin dealer network offers a best quality of service and expertise for …
Jamsetji Tata, the founder of the Tata group, started out by setting up cotton mills in Bombay and Nagpur. He had four dreams: to set-up an iron and steel company, a science institution, a luxury hotel, and a hydro-electric plant. He would go on to fulfil only one of these dreams in his lifetime: the …
Virgin America says its mission is to make flying good again, with new planes, attractive fares, top-notch service and a host of amenities that reinvent domestic air travel. “The Virgin America experience is unlike any other in the skies, featuring mood-lit cabins with WiFi, custom-designed leather seats, power outlets and a video touch-screen at every seat back …
