BRAND STORIES

Britannia

Chai time or breakfast, the biscuit tradition of Indian snack routine will never be obsolete. This was aptly identified and exploited by Britannia which only led to us devouring our Good days, Little hearts and the chocolate lover’s Bourbon. So what made the robust marketing of the brand, let’s have a look ? The Company …

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Louis Vuitton

Nothing speaks panache like a Louis Vuitton bag flaunting a glamorous logo. The brand’s high-end status is nothing but by the virtue of its owner’s marketing strategies which savour both, exclusivity and class. So let’s have a look at the same. In 1854, Louis decided to open his own company. He started advertising his company …

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STARBUCKS: How a Topless Mermaid Made the Starbucks Cup an Icon

The first Starbucks opened in 1971, the company was a single store in Seattle’s historic Pike Place Market. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders. As the world’s largest roaster and retailer of specialty coffee, Starbucks has an impressive creative …

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Paper Boat- If you could make people taste memories, you should.

Hector Beverages launched Paper Boat with intent to recreate traditional drinks from old recipes. Hector test marketed Paper Boat in the Bengaluru market, with improved sales and enough buzz around the brand, it was launched in the northern market. Currently, the company has different flavours of products such as jamun, kala khatta, aamras, aam panna, …

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The Body Shop

Anita Roddick Founder of The Body Shop Founded: 1976 “If you think you’re too small to have an impact, try going to bed with a mosquito.”-Anita Roddick When Anita Roddick opened her first Body Shop, she didn’t expect to get rich. She just hoped to survive. Her plan was disarmingly simple-she would create a line …

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ASTON MARTIN

Aston Martin, the British manufacturer of Luxury sports cars is known for producing some of the best cars with unique designs and world class engineering (Part of the reason why it’s 007’s can’t-do-without). With over 140 locations around the world, the expanding Aston Martin dealer network offers a best quality of service and expertise for …

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Virgin America

Virgin America says its mission is to make flying good again, with new planes, attractive fares, top-notch service and a host of amenities that reinvent domestic air travel. “The Virgin America experience is unlike any other in the skies, featuring mood-lit cabins with WiFi, custom-designed leather seats, power outlets and a video touch-screen at every seat back …

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